EDITORIAL: Why loyalty is back on the agenda for UK's retail brands
31 Jan 2002 | by CRAIG SMITH, Editor, csmith@haynet.com
If you'll forgive the oxymoron, loyalty is back. Like being a little bit pregnant - which you can't be - loyalty has no right to come and go as it pleases. Yet at the start of 2002 UK marketers have been avidly renewing their vows with the loyalty concept in the hope that customers will also...



