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BT Retail shakes up marketing for unified message

BT Retail has moved head of consumer communications Katrina Lowes into a new role as head ... business at BT Retail. Her previous role has been taken up by head of business communications Catherine Kehoe, who will oversee both consumer and business communications for the BT Retail division ...

EDITORIAL: Why loyalty is back on the agenda for UK's retail brands

If you'll forgive the oxymoron, loyalty is back. Like being a little bit pregnant - which you can't be - loyalty has no right to come and go as it pleases. Yet at the start of 2002 UK marketers have been avidly renewing their vows with the loyalty concept in the hope that customers will also...

explores why retailers are keen to use travel and leisure as a key incentive to win over customers

schemes in Holland and Canada. In these territories, rewards are more varied, retail partners more ... volume of information in a helpful way to the customer. "Second, once the retailer has collected loads of data from a consumer, they then expect the retailer to know them intimately. It doesn't. So ...

Somerfield cuts prices for loyalty keyholders

by Somerfield's associate director marketing Martin Sutherland, in conjunction with agencies Retail ...

Superdrug review sees top role axed

with shorter lines of communication. The retail world changes very quickly, so we will be looking ... in the European retail sector. ...

Carphone trials accessories standalone

Carphone Warehouse is trialling a standalone retail concept called Phone Fashions in a bid to create a specialised destination for mobile phone accessories. The first Phone Fashions ... . This week, the retailer launches a Mirror-branded product called Instant Mirror to be sold exclusively ...

Renault goes upmarket with Vel Satis

along with the Espace, which Renault is planning to relaunch. The Avantime is expected to retail ...

ANALYSIS: BSkyB suffers setback in interactive plans - The decision by two major brands to cease selling on Sky Active is a blow to iTV, writes Ravi Chandiramani

proposition. Woolworths and Argos were two of the brands that pioneered its use as a retail channel. So ... -commerce director who took the retailer onto Open in 1999. "Brands experimented with iTV in the early days out ... ." The costs of being a retailer in Sky Active's walled garden of brands are high. Annual fees come close ...

Lloyds TSB to air Rainey Kelly ads as chief quits

in a rejig overseen by Eric Daniels, group executive director for UK retail banking. Ennals ...

NEWS IN BRIEF: Verdict Research publishes report

Verdict Research has published a report stating that retailer's brands will be the key to their success during 2002. The study shows that branding is the most important factor that will help shape the profits of the UK's high-street chains. ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.