The UK's largest retail network, which currently numbers 16,500 outlets, unveils its biggest brand campaign to date on December 27, with ads positioning the Post Office as an enabling force that allows consumers to accomplish life's mundane tasks. A source told Marketing the campaign's press element would ...
perceptions of it as a DIY retailer and increasing its appeal to women....Case study: Ideas Client: Homebase Sector: Retail Frequency: Quarterly Circulation: 500,000 Target audience: Spend & Save loyalty card customers Core objectives As well as wanting to drive store visits and increase average spend, Homebase no longer wants to be viewed as a DIY ...
The deputy chairman of Thames Water Utilities will chair the 10 person group, which is tasked with representing the interests of consumers to the Ofcom panel. Bowe's previous experience in regulatory affairs includes stints as chief executive of the Personal Investment Authority and director of retail regulation ...
retail and consumer promotion on the newsstand. "The launch of ElleGirl as a monthly title is a major ...
Reporting to Sarah Newton, head of commercial development, Young will be responsible retail, arts and entertainments agencies while Margetts will handle financial, charities and corporate categories. Young joins after four years with Capital where he was a sponsorship and promotions executive. Margetts previously ...
of lifestyle customer magazines targeting the women's and retail markets.
of business manager with a background spanning Motor Cycle News, men's gaming and retail, and The Boston ...
on behavioural links. Readers of a retailer's customer magazine may have varied attitudes and interests, but all share a common behaviour -- that of shopping with the retailer. While readers are aware that a ...
Client: Waitrose Magazine name: Waitrose Food Illustrated Industry Sector: Retail ... Effective Consumer publication (retail) at the APA Customer Magazine Awards 2002. Hilary Weaver, director of the APA, says: "According to the latest Mintel report (2002), the retail sector has a 15% share ...
in revenue after two years of decline. Emap said that Drapers Record and Retail Week had performed well ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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