retailers including Harrods and Waitrose, will use the appointment to develop a customer relationship
perceptions of it as a DIY retailer and increasing its appeal to women....Case study: Ideas Client: Homebase Sector: Retail Frequency: Quarterly Circulation: 500,000 Target audience: Spend & Save loyalty card customers Core objectives As well as wanting to drive store visits and increase average spend, Homebase no longer wants to be viewed as a DIY ...
penetration in those areas where the major retailers stock the product," he said. The brand is owned ...
downward spiral. The retailer turned to a young targeted marketing shop, Diametric, for help, its clinching ... in charge of the card scheme, now the retail group's controller of new media, says: "The Clubcard will now ...
Elanbach was launched 12 months ago and Ashley is keen to grow the business and positioning it predominantly as a web-based retailer and investing more money into marketing the brand. Elanbach designs, produces and sells classic and contemporary fabrics for use in clothing and furniture design. LIDA ...
LONDON – Retailers will be able to offer money off coupons and reward vouchers to shoppers...combination of the retail marketing software infrastructure Bluegrid is providing and the brand focus ... taking place with brands and retailers across Europe. Chris Bourke, managing director of Aerodeon UK ... that decision has enormous growth potential for brands and retailers. Aerodeon and Bluegrid will unite each ...
LONDON - Online wine retailer Virgin Wines has appointed WDMP to develop its Christmas customer...with the Virgin Wines tone and style." Virgin Wines claims to be the largest independent online wine retailer ...
, retail, telemarketing, charity, debt collection, personal finance, sport and leisure, and utilities ...
it became the first high street retailer to run a mobile coupon campaign....sent to their mobile phone. The Gadget Shop, because it is such an innovative retailer, was a natural choice for our first retailer programme and we were delighted with the response. To have increased ... -bar-go promises more trials in the New Year, with two food retailers, a newsagent and a music retailer. If you ...
LONDON - Route One, the independent 'street' retailer, has launched a new online store as part...of an overhaul of its direct marketing operation, carried out by retail technology experts Snow Valley ... for any serious multichannel retailer. Integration between the site, call centre and warehouse ... the benefits of multichannel retailing." If you have an opinion on this or any other issue raised on Brand ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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