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Boots in controversial tie-up for Atkins range UK launch

LONDON - High-street retailer Boots has signed a deal with the company behind the Atkins diet range...Nutritional will gain immediate credibility after it was initially rebuffed by other high-street retailers ... health retailer in the UK, we feel we can't ignore the customer demand," a spokesman said. However ...

Online spend to hit record £300m after year-end boom

and PricewaterhouseCoopers. An online retailing boom in the fourth quarter of the year, as more people do their Christmas ...

Case Study: Homebase customer magazine

perceptions of it as a DIY retailer and increasing its appeal to women....Case study: Ideas Client: Homebase Sector: Retail Frequency: Quarterly Circulation: 500,000 Target audience: Spend & Save loyalty card customers Core objectives As well as wanting to drive store visits and increase average spend, Homebase no longer wants to be viewed as a DIY ...

Sony UK hires WebtraffIQ to improve customer loyalty

products for the education, healthcare, media and retail markets, and is accessed by more than 2 ...

Douwe Egberts launches first direct marketing drive

penetration in those areas where the major retailers stock the product," he said. The brand is owned ...

Boots awards Mother and Naked ad and media account

of the account is a blow for incumbent agency J Walter Thompson, which will now be looking for a retail account to replace Boots, adding to the DIY retailer B&Q it picked up earlier this year. David Kneale, Boots chief ...

Ofcom appoints regulator Bowe to head consumer panel

The deputy chairman of Thames Water Utilities will chair the 10 person group, which is tasked with representing the interests of consumers to the Ofcom panel. Bowe's previous experience in regulatory affairs includes stints as chief executive of the Personal Investment Authority and director of retail regulation ...

Edge Ideas wins £3m Autolink car superstore account

's marketing budget will reposition the retailer as the car superstore of choice. The launch of the new ...

Boots cuts shortlist to two for £44m advertising account

of Publicis is good news for incumbent agency JWT. The agency is behind the retailer's estimated £10m ...

Atomic Kitten in trouble over pre-teen make-up range

The Liverpool band has teamed up with the retailer Superdrug to produce the range, which child experts say sexualises children. Hilary Letts, a child development expert, said: "It is wrong for companies to exploit children too young to understand the impact their appearance will have on other people ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.