CAMPAIGNS: Youths led to salivate over new handset - Consumer PR
09 May 2003 | by Robert Gray
To create a buzz that would stimulate sales and make retailers more likely to stock the product and promote ...
of technology, as they sell through retail outlets that don't give them feedback on trends.' Short adds that ...
To create a buzz that would stimulate sales and make retailers more likely to stock the product and promote ...
such as manufacturing, logistics and retail. ...
Ferrara, who joined last week in a newly created head of PR position, will seek to get Major Business - a £4bn turnover arm within BT Retail - featured more regularly in IT and business publications. The division - which has an annual marketing budget of more than £35m and employs around 100 marketing staff ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.