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Logitech uses field marketing for digital pen push

's website. From the new year, Logitech will look to sell the pen via other retailers. Amanda Poxton ...

Macy's pulls FCUK after falling foul of family values

The American Family Association pressured the retailers into the ban on FCUK after the fashion label ran an advertising campaign promoting is new fragrance. The ads ran in magazines such as Teen People, and used the strapline "Scent to bed. FCUK fragrance", and has prompted complaints over ...

John Lewis unveils catalogues for Christmas push

The five catalogues all focus on different product areas including bed and bath, home furnishings, gifts, flowers and hampers. The retail giant is handling the direct mail in-house, sending them to account customers, as well as those who have opted in to receive the catalogues. The hampers publication ...

Live shuns 'worthless covermounts' with PS2 launch

100,000 and is available through all major retail outlets including Tesco, Asda, Morrisons and 10 ...

Book Tokens unveils redesign ahead of national push

of the voucher industry, but unlike retailer-specific vouchers, Book Tokens can be redeemed in virtually any ... Tokens are an integral part of the book retail business, not only as a gift that can be sold ... the additional assurance that only National Book Tokens can be spent in virtually every bookshop, unlike retailer ...

Big Bertha backed in £3m Claydon Heeley campaign

the retail outlet driving ranges traditionally used for promotions. The campaign message "Take the Great ... stores. Callaway's database of golfers will receive an email directing them to the microsite. At retail ...

Luxury brands line up to appear in Big Brother house

According to reports, retailers offering their products include House of Fraser, which has donated a set of storage jars from the Nigella Lawson range and a set of scales from Sebastian Conran's Equilibrium line, and London furniture retailer B&B Italia, which has offered a table for the living room ...

Four to fight it out as Argos consolidates its £42m media

media planning and business of its retail group Argos....The account includes the £21m catalogue shopping business Argos and the £21m DIY retailer business Homebase, both of which are part of the Argos Retail Group, a subsidiary of home shopping giant Great ... between two agencies. Homebase became part of the Argos Retail Group in November, when GUS acquired ...

Procter & Gamble to take control of Wella in €3.2bn deal

. Procter & Gamble's retail haircare brands have global sales of more than $4.5bn (£2.88bn) annually ... &G's strength in retail haircare. Wella's strength in colour and styling complements P&G's strength in shampoo ...

UK gamers given global access with Xbox Live launch

will be included in the Xbox Live Starter kits. The kits are being sold by retailers including Toys 'R' Us, HMB ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.