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PRWEEK AWARDS 2003: Specialist & Technique - Promotional Activity

In 2003, Calor sought to solve Scotland's midge problem, with the launch of a new gas-fuelled midge-catching device, the Midgeater, retailing at 999. The energy specialist tasked its retained PR agency, Aberdeen-based The PR Partnership, to establish a market for the gadget and launch the product ...

Energy firms' CSR work is rewarded in first BITC index

, Scottish Power and Shell International. Retailers Sainsbury, Marks Spencer and Tesco also made this group ...

Fuel PR consumer push to promote Nicorette brand

brands launched by retailers such as Boots. Around 28 per cent of men and 26 per cent of women in Great ...

PUBLIC SECT0R: Energywatch hires new comms boss

was previously head of PR at high-street electrical retailer Dixons between 1998 and 2000. During his 11 years ...

Powergen in comms review after TXU buy

the acquisition of TXU's UK retail business....manager (retail) Zoe Coombs conceded that 'rationalisation' of agency relationships was on the cards given ... - and their agency requirements. Powergen's retail business has retained Lexis PR for around three years and TXU ... retail arm and three coal-fired power stations for £1.37bn. The deal was announced in October and went ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.