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Boots in controversial tie-up for Atkins range UK launch

LONDON - High-street retailer Boots has signed a deal with the company behind the Atkins diet range...Nutritional will gain immediate credibility after it was initially rebuffed by other high-street retailers ... health retailer in the UK, we feel we can't ignore the customer demand," a spokesman said. However ...

General Mills shakes up senior marketing roles

Fellow commercial director Mark Lloyd has also moved to a new role, heading General Mills' European food service brands. As marketing director, Hipkiss will concentrate on retail brands, adding ... for the retail brands. Hipkiss said: "The restructure places the emphasis on our brands' performance ...

OUTDOOR SHOWCASE: Advertisers are employing increasingly eye-catching methods of reaching their audience

consumers associate Disney films with Christmas. The campaign coincides with a presence in retail outlets ...

ADWATCH STARS OF 2003

B Q For the fourth consecutive year, B Q tops the annual Adwatch superleague - and the 2003 table reveals a huge gap between Britain's favourite DIY retailer and its Adwatch competitors. With a comparatively modest budget, B Q is a case study in sticking with a successful formula: a heavy and consistent ...

Douwe Egberts launches first direct marketing drive

penetration in those areas where the major retailers stock the product," he said. The brand is owned ...

BRANDING BRIEF: Heinz launches Fimbles Pasta Shapes

. The range is available in two sizes, 205g and 400g, and will retail at 37p and 48p respectively. They add

BRANDING BRIEF: Compass Box Whisky creates infusion for Christmas

-grain Scotch whisky. It will sell for about 25 through specialist retailers and web sites.

Aerodeon and Bluegrid develop mobile loyalty offering

LONDON – Retailers will be able to offer money off coupons and reward vouchers to shoppers...combination of the retail marketing software infrastructure Bluegrid is providing and the brand focus ... taking place with brands and retailers across Europe. Chris Bourke, managing director of Aerodeon UK ... that decision has enormous growth potential for brands and retailers. Aerodeon and Bluegrid will unite each ...

Virgin Wines turn to WDMP for their Christmas push

LONDON - Online wine retailer Virgin Wines has appointed WDMP to develop its Christmas customer...with the Virgin Wines tone and style." Virgin Wines claims to be the largest independent online wine retailer ...

HHCL extends 'Mums are Heroes' line in new Iceland ad

in the latest advertising campaign from the food retailer Iceland.

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.