to remove filtersNEWS BRIEF: Verdict research carries out report
18 Dec 2003
The DIY and gardening market will retain its position as the UK's fastest-growing retail sector
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M&S hires Sainsbury's strategist for food role
18 Dec 2003 | by Mark Kleinman
marketing, as the retail giant fights for what analysts predict will be a make-or-break Christmas....stores, the first of which opens next year. Analysts believe that M S, along with most major retailers ... wastage and lower promotional expenditure, as well as the performance of the Simply Food retail format ...
BRANDING BRIEF: Christy appoints Checkland Kindleysides
18 Dec 2003
Kindleysides to create a retail presence for the brand. This will initially focus on department stores
MEDIA: IKEA prepares to make debut on cinema screens
18 Dec 2003
Swedish furniture retailer IKEA is taking its brand into cinemas for the first time as part of a
MEDIA: BBC hails rise in Freeview households
18 Dec 2003 | by Poppy Brech
.5 million by the end of this year, boosted by its availability at retailers such as Boots and Asda.
BRANDING BRIEF: Esprit launches electronic gift card
18 Dec 2003
Esprit, the clothes retailer, has launched an electronic gift card. Customers can load the card
Morrisons' £3bn Safeway deal to spark price war
18 Dec 2003 | by Mark Kleinman
The Morrisons' offer for Safeway, which will create the UK's third-biggest grocery retail group, was announced on Monday, with a pledge from Sir Ken Morrison to scrap Safeway's promotional pricing strategy in favour of the group's everyday low pricing (EDLP) approach. Tesco plans to continue the value ...
ADWATCH STARS OF 2003
18 Dec 2003 | by Gail Kemp
B Q For the fourth consecutive year, B Q tops the annual Adwatch superleague - and the 2003 table reveals a huge gap between Britain's favourite DIY retailer and its Adwatch competitors. With a comparatively modest budget, B Q is a case study in sticking with a successful formula: a heavy and consistent ...
Case Study: Homebase customer magazine
17 Dec 2003
perceptions of it as a DIY retailer and increasing its appeal to women....Case study: Ideas Client: Homebase Sector: Retail Frequency: Quarterly Circulation: 500,000 Target audience: Spend & Save loyalty card customers Core objectives As well as wanting to drive store visits and increase average spend, Homebase no longer wants to be viewed as a DIY ...
Mother consortium victorious in £90m Boots realignment
12 Dec 2003
account for Boots' UK retail operation.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
