It is understood that the DIY retailer has not called in Lowe, which was competing in a final ... -for-money strategy, which is under review by parent GUS as it seeks to make the retailer a consumer lifestyle brand ... it for £900m to complement its existing Argos retail catalogue shopping business. ...
Homebase, the DIY retailer, is reviewing the creative assignment on its £24m account out of Abbott...-for-money positioning. It wants to precipitate a reappraisal that will transform Homebase from a traditional retailer ... the fact that almost half the retailer's customers shopped in pairs. At Euro RSCG, Homebase would ... for 491 million. The following year, GUS bought it for 900 million to complement its existing retail ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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