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Brand heritage - what makes a brand great?

strategies for financial services, higher education, healthcare, high technology, entertainment and retail ...

Brand maturation

are multi-channel customers. They expect the buying experience to be on-brand in the retail store ... promise. The second moment of truth is the using experience. In the buying experience a retailer ... , higher education, healthcare, high technology, entertainment and retail clients. Currently, he ...

Excerpt from 'Confessions of an Advertising Man'

headlines. When the New York University School of Retailing ran headline tests with the cooperation of a ...

Brand momentum: speed can kill

-Mart to leadership in retailing and did the same for Howard Dean in three months, both learned that momentum ... America and Europe in industries such as consumer products, retail, automotive, financial services ... strategies for financial services, healthcare, high technology, entertainment and retail clients ...

CODAR - Open Planning is set to revolutionise marketing communications

on the strength of superb packaging, retail channel management and product innovation, with conventional ...

How your supply chain can build or destroy your brand

with the head of Marketing Research, the Vice President of Public Relations, the Director of Retail Marketing ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.