to remove filtersCampaign: Ministry of Fun reveals decline of grottos - Consumer
10 Dec 2004 | by Joe Lepper
. Reuters European retail correspondent Trevor Datson says: 'I don't think it added anything to the sum ...
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News Analysis: Season of aggressive promotions
10 Dec 2004
With Christmas just a fortnight away, shopping centres and retail giants have all gone...by the centre in a bid to attract consumers to its 117 retailers. But how busy is Brent Cross, and all ... in any other month, Christmas can make or break the calendar-year sales for the retail giants. Kate Ison, press officer at the British Retail Consortium, the trade association for the UK retail industry ...
News Analysis: Will consumer PR revive hurt M&S?
19 Nov 2004
-old giant of British retail, leaving consumers wondering whether M&S will ever recapture the success of its...&S's home retail venture that is set to close less than a year after launch. 'It's easy to get an M ... is difficult to do exclusives,' says one figure familiar with the retailer's PR operations. 'Doing deals is a ... do more to tell people about what it has,' she says. 'Other (retailers) will phone me up to say "we ...
Campaign: Second Opinion
22 Oct 2004
Grappa MD Michael Saxton has worked on campaigns for fashion retail and football clients.
Opinion: Leader - Sainsbury's PR must go beyond 'basics'
22 Oct 2004 | by Ravi Chandiramani
- the basics of retailing - right. But it cannot rely solely on hammering home this message for the next three ...
Contract Publishing: Reach the retail giants
15 Oct 2004
title in the UK, with a circulation of more than 2.2 million. Meanwhile, other retailers, including ... , according to Mintel, there were 52 retail and distribution-type titles operating last year, and the sector ...
Campaign: Oasis delivers growth plan to press and staff - Financial PR
01 Oct 2004 | by Adam Hill
Privately owned Icelandic group Baugur is the majority owner of women's clothing retailer Oasis Group after supporting Oasis's management buyout from private equity firm PPM Ventures in November last ... was also covered in clothing trade publications such as Drapers Record and Retail Week. The majority ...
Campaign: Hasbro resurrects My Little Pony brand - Consumer PR
10 Sep 2004 | by Donna Werbner
Hailed by the Association of British Toy Retailers as one of the most successful girls' toys ever, My Little Pony dolls first went on sale in 1983. In 1990, the brand's popularity peaked and ... and product samples were sent out to national, lifestyle, parenting, children's, collectors' and toy-retail ...
News Analysis: Co-op faces delicate balancing act
02 Jul 2004
The Co-operative Group dominated food retailing in the 1960s before the emergence of supermarket ... -positioned as an ethical trader in 1992. However the approach has not been as successful in food retail. Former Tesco ... -op was the biggest supermarket chain in the UK. It had all the attributes that any of today's big retailers would ...
Campaign: Corporate PR - C&W boosts logistics service for Royal Mail
18 Jun 2004 | by Mary Cowlett
Mail reverse logistics is a service that enables retailers to manage the return of unwanted, unsold ... of inefficient supply chain handling for the retail sector. The results, that mismanaged returns systems were costing retailers £200m a year, were compiled in a 'Not Many Happy Returns' report and issued to the trade ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
