to remove filtersAdwatch of the year: Adwatch stars of 2004
15 Dec 2004
identity. CURRYS The electricals retailer's 'Always Cutting Prices' campaign, featuring Linda Barker ...
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McCann Erickson wins pitch for Co-op brand strategy
15 Dec 2004 | by Staff,
more than 3,000 retail outlets, 1,600 food stores and 500 funeral branches nationwide. If you have ...
Churchill to hand £10m direct task to EHS Brann
15 Dec 2004 | by Ben Bold,
for the work. Earlier this year Churchill threatened legal action against retailers selling imitations of its ...
Churchill to hand £10m direct task to EHS Brann
15 Dec 2004 | by Ben Bold
for the work. Earlier this year Churchill threatened legal action against retailers selling imitations of its ...
Agency of the Year: Field Marketing Agency of the Year - CPM
15 Dec 2004 | by Robert McLuhan
to ensure that their products are available in each store and check that the retailer is complying ...
Agency of the Year: Field Marketing Agency of the Year - Best of the rest
15 Dec 2004
retailers, targeting stores that showed the highest sales potential. This campaign achieved a return of 190 ...
Special Report: Direct Marketing - Client Champions
03 Dec 2004
of FMCG brands or retailers. But, for financial services advertisers under pressure to hit sales targets ...
Financial League Tables: Change of fortunes
26 Nov 2004
benefited from the M S fight, advising Philip Green's side of the equation. Also in the retail l sector ...
Superbrands case studies: Egg
18 Nov 2004
Case study provided by Superbrands The high street banks have dominated the UK retail financial services market for many years and were very content to let this situation continue. Financial services held little interest for most consumers and their inertia has been a continuous feature of Britain ...
Variable creative can increase response to mailings
17 Nov 2004 | by Daniel Farey-Jones,
, almost 34% above the average score for all sectors, followed by retail at 30%, and hotels at 22 ... , provided that this is supported by a robust and rich data basis. "The travel, retail and hotel sectors ... , retail, telecoms, travel and utilities. It attracted 180 responses. If you have an opinion ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
