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Review of 2004 - 10 biggest marketing moments

is fine, Dasani looked like a rip-off. As for the fall-out, the episode will have damaged Coke's retail ...

Carat awarded £3.5m Allied Carpets UK media account

Allied Carpets awarded the business to Carat without a formal pitch process. Allied Carpets is owned by the French retail giant Tapis-Saint Maclou and has a network of 224 stores. As well as carpets and floor coverings, Allied Carpets sells other household goods including beds. Dino Ioannou ...

Retail News: Hackett to flag up e-commerce

Men's fashion retailer Hackett is to use a high-profile outdoor campaign featuring Rugby World Cup...The activity, to launch early next year, will promote Hackett's spring/summer range. It is the first time the retailer has advertised its e-commerce service. Mark Owens, marketing director at Hackett, said the move online was critical to giving the company a nationwide retail presence, as its ...

Retail News: Littlewoods nets Monstermob tie

The retailer has signed a distribution deal with entertainment provider Monstermob to market its content packages through its Littlewoods Even More customer magazine. The Mob download service will be aimed at younger consumers, while Jet Set, a competition-focused offer, will target an older audience ...

Retail News: Supplier doubt over Sainsbury's revival

Just under half of Sainsbury's suppliers expect the chain's market share to continue to fall, according to a survey from the Institute of Grocery Distribution.

Retail News brief: UIP targets Asda customers

United International Pictures is targeting Asda customers with ads on the supermarket's cash machines this month to promote Jim Carrey's latest film Lemony Snicket's A Series of Unfortunate Events.

Retail News brief: Shoefayre to expand SF

Shoefayre, the low-price footwear company, is to expand its young fashion shoe chain, SF, from 23 stores to 70 in 2005.

Retail choice: Build-A-Bear Workshop, Milton Keynes

At a time when high-tech toys top most children's Christmas wish lists, the very prospect of Build-A-Bear - where you create a teddy from scratch, choosing its skin, stuffing it and even kissing its heart before it is sewn in - offers a refreshing change.

Retail News brief: Somerfield trials in-store radio

Somerfield is trialling in-store radio in all its stores during the Christmas period. The trials will be reviewed early next year, followed by a potential roll-out of an in-store TV network.

Retail News brief: Iceland introduces 'restaurant-standard' range

Iceland is introducing a premium range of 'restaurant-standard' frozen food. The 14-product Dine range will be stocked in the chain's 100 refurbished stores, with a view to rolling it out to its 760 outlets.

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.