to remove filtersDirecTV hit by $5m fine over telemarketing abuses
16 Dec 2005 | by by Staff
chain, including retailers and their telemarketers." The FTC alleged that DirecTV knew ...
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Firms' budgets swing towards DM activity says survey
19 Dec 2005 | by by Joe Lepper
Postal services firm Pitney Bowes asked 1,000 UK firms to compare their marketing spend on existing customers from 2003 to 2005. It found that across the financial services, hotel, telecoms, retail, charity and publishing sectors spend on this area had jumped considerably. Of those that are spending ...
Momentum's Rees launches Manchester outfit If
15 Dec 2005 | by by Joe Lepper
." He added that the agency is hoping to win more clients in the retail, drinks and FMCG sectors ...
Experian buys price comparison site PriceGrabber
15 Dec 2005 | by by Daniel Farey-Jones
the range of marketing solutions it provides to multichannel retailers and catalogue companies, while PriceGrabber said that it expects to be able to improve the quality of leads referred to retailers' websites ...
Retail News brief: HoF targets consumers from database
14 Dec 2005
House of Fraser is targeting 200,000 consumers from its database with a Christmas email campaign. The campaign, created by digital agency Incepta Online, features an animated family preparing for Christmas.
Ann Summers appoints Liquid for third-party activity
12 Dec 2005 | by by Julia Pearlman
The lingerie and sex toy retailer has briefed the agency to recruit partner brands that have access to an affluent female target audience. Ann Summers parties reach more than 40,000 women a week where organisers hold events at people's houses. These involve the chance to get together and buy ...
Guardian appoints Connectus for Dixons online voucher campaign
09 Dec 2005 | by by Julia Pearlman
to run an online voucher campaign for its client electrical retailer Dixons....The campaign will last for four weeks and will be developed through Connectus's internet coupon service Footprint to increase customer traffic in Dixon's stores. The vouchers will enable brands and retailers to encourage targeted consumers to redeem against an in-store promotion. The campaign is part ...
EuroDirect revitalises its Data Exchange Universe with 1.5 new incomes
08 Dec 2005 | by by Julia Pearlman
, retail, utilities and automotive. EuroDirect provides software and technologies to help marketers ...
Postcomm gives ground on Royal Mail price control
07 Dec 2005 | by by Daniel Farey-Jones
in year one followed by prices pegged to Retail Price Index minus 1.5% per year until 2010. For the non ... from competing mail operators about Royal Mail reducing the margin between its retail price ... access products and their equivalent retail tariffs. Royal Mail, other operators and customers can ...
Pilgrims Choice appoints LinkDirect for door-drop task
06 Dec 2005 | by by Staff
North Downs Dairy, which owns the Pilgrims Choice brand, will use LinkDirect's smart targeting system to support all major retailer accounts with a highly targeted campaign. In the new pre ... -- consumer, retailer and client." If you have an opinion on this or any other issue raised on Brand ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
