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Aldi hires McCann for new UK ad push

21 Jan 2005

Aldi, the German discount retailer, has picked McCann Erickson Manchester to make it a bigger

Homebase hires EHS Brann for £10m strategy review

19 Jan 2005 | by Ben Carter

The DIY retailer, which is overhauling its direct strategy, is planning to step up its focus ... Vickers BBDO is expected to revise the retailer's position in an attempt to establish it as a more upmarket retailer. 'Men Behaving Badly' stars Leslie Ash and Neil Morrissey, who have fronted the DIY ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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