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The 10 New Rules of Branding

the entire online to retail experience. This is why they build stores in major cities. Look for other brands ...

BBC beats ITV in ratings battle with 20m on super Saturday

to be number one, with retailers having pre-ordered 750,000 copies of the single, but it might have a battle ...

Aegis buys Scandinavian research network Univero for £10m

, communications, media, youth and retail research. The various businesses will now become part of Aegis' research ...

Firms' budgets swing towards DM activity says survey

Postal services firm Pitney Bowes asked 1,000 UK firms to compare their marketing spend on existing customers from 2003 to 2005. It found that across the financial services, hotel, telecoms, retail, charity and publishing sectors spend on this area had jumped considerably. Of those that are spending ...

Finance tops cost-per-click list as dating expense rises

, retail, recruitment and dating -- falling 12p to an average cost-per-click of 43p. Dating was the only ...

Immedia Broadcasting launches in-store radio station for Ikea

LONDON – Immedia Broadcasting, which provides live tailored radio stations for retailers

DirecTV hit by $5m fine over telemarketing abuses

chain, including retailers and their telemarketers." The FTC alleged that DirecTV knew ...

Momentum's Rees launches Manchester outfit If

." He added that the agency is hoping to win more clients in the retail, drinks and FMCG sectors ...

Experian buys price comparison site PriceGrabber

the range of marketing solutions it provides to multichannel retailers and catalogue companies, while PriceGrabber said that it expects to be able to improve the quality of leads referred to retailers' websites ...

Initiative announces senior reshuffle as Bernard exits

Group, which runs, among others, the Vision Express retail chain. The Initiative network operates ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.