14 Dec 2005
| by James Livesley
and key West End retail outlets and cafes.
Take 1 currently has a circulation of 30,000.
Elizabeth ...
14 Dec 2005
| by James Livesley
The deal, brokered by Quantum Marketing, will include broadcast sponsorship, online advertising, in store sales promotions, competitions, email marketing and product sampling through retail chain, Ex Stores.
There will also be a combined presence at events, starting in February 2006 at the Xscape ...
14 Dec 2005
| by James Livesley
, public sector, communications, media, youth and retail research.
The various businesses will now ...
13 Dec 2005
| by Brian Moore
Supermarket Wars provides a comprehensive history and analysis of the major retail players...that given the combination of club cards,
scanning data, non-foods and services, and the retailers' ability ...
media issue is the contrast between the retailers' global
influence and their need to market the store ...
13 Dec 2005
| by Media Week
, which manages the retail TV network for Sainsbury's,
will start the rollout in January with an initial ...
13 Dec 2005
| by Tony Lithgow
"neutrality" from ITV1, Channel 4 and Five on the promotion of digital
retail TV services and digital ...
13 Dec 2005
| by James Livesley
they are closely related
businesses. Fierce competition He highlights retail shelf space as an area where ...
at retail is an entirely different game to newspapers,"
adds Morrison. Yet it seems inconceivable that a ...
leverage on retailers. The synergies on advertising sales are more questionable. Rhodes says
that cross ...
13 Dec 2005
| by Ian Quinn
it is starting from scratch in the TV market, Ian Livingston,
chief executive officer of BT Retail, said ...
13 Dec 2005
| by Mark Palmer
watching the
ad on a TV that isn't. It's cracked in one go. The ads are so good that
electrical retailers ...
advertisers are all retailers. Google isn't
spending bundles on advertising. Agencies bid up the purchase ...
13 Dec 2005
| by Media Week
, the retail offer is as good as
you'll get in the centre of London." - Richard Malton, marketing
director ...