Independent committee sings Wal-Mart's praises
29 Dec 2005 | by Michael Bush
financial support from the retail giant.
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Diamond steps into crisis mode as product recall follows pet deaths
29 Dec 2005 | by Michael Bush
contacted retailers carrying the products. Retailers were sent fact sheets showing them how to identify ...
American Girl defends impetus for 'Save Girlhood' campaign
22 Dec 2005 | by Michael Bush
month, Scheidler's group staged protests outside American Girl's two retail locations in Chicago and New York. The Group was inflamed over the retailer's 4-month partnership with Girls Inc., a nonprofit ...
DMA VIEW ON ... Rise in email marketing volumes
22 Dec 2005
(see graph) reveals that retail clients were by far the biggest email broadcasters, followed by FMCG, travel and leisure and media. With retailers enjoying the largest customer base of all the sectors, it is not surprising that they dominate. Most retailers also have an online offering, so email is the ideal channel ...
News Analysis: 2005: a year DM took hard medicine
22 Dec 2005 | by Kim Benjamin and Noelle McElhatton
that the retail downturn is hurting Apr-Jun 05 Ofcom raps Kitchens Direct for silent calls ... financial ...
Cover Story: International DM - The world is DM's oyster
22 Dec 2005 | by Melanie May
to Poland and a lot of direct marketing is being used for retail planning. We do a lot of analytics using our data on who's living where, so we can advise on where to open a bank or a retail operation - that ...
Key Steps to DM: The art of database marriage
22 Dec 2005 | by Rob McLuhan
Newspapers has diversified its activities to include internet retail and database marketing. The Sunday Times ...
In the Bag: A round-up of new-business wins
22 Dec 2005
and electrical trade magazine titles. Target audiences include electrical designers, manufacturers, retailers ...
Conchango set to launch mobile preference service
22 Dec 2005 | by Kim Benjamin
. It is being targeted at retailers, consumer goods manufacturers and loyalty card operators. I-movo recently ...
Just Breaking
22 Dec 2005
donations. Retailer Marks & Spencer has launched a black store card to boost loyalty levels among its ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
