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News analysis: The PC 'bad boy' shows soft side
13 May 2005
College drop-out Michael Dell chose to bypass third-party retail chains when he started selling ... Retail editor Scott Bicheno says: 'Dell is the prime driver behind the very tiny margins in retailing ... guys but we must have done something right",' claims PC Retail's Bicheno. Such terminology may not have ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
