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Visit Scotland sets sights on brand partners

Partnership marketing specialist Cocktail is leading the activity, eyeing tie-ups with retail, online and entertainment partners. The agency will use the partnerships to promote the tourism body's 'Live It. Visit Scotland' strapline. It will also aim to generate awareness of Visit Scotland ...

Review of the year: 10 biggest marketing moments 2005

anyone stop Tesco? This year the supermarket became the first UK retailer to post profits of £2bn ...

BBI360 wins brand positioning brief from Page & Moy

work for Grand Arcade, a 450,000 sq ft retail development in Cambridge's city centre. The Grand ... and will comprise 52 further retail units over two floors, designed with a modern interpretation of a traditional ... retail offer that will be delivered to Cambridge in 2007/2008." If you have an opinion on this or any ...

The Marketing Store appointed by Thomas Cook after three-way pitch

The Marketing Store won the account following a three-way pitch to drive additional customer interaction and revenue increases, as well as improving its marketing communications. Thomas Cook is working with the agency to develop a number of strategic partnerships with retailers to complement its ...

The Work: New Campaigns - UK

Wallis, director of retail marketing, Pizza Hut Brief: Launch the Big New Yorker Creative agency: Wieden ...

News brief: Thomas Cook appoints The Marketing Store

Thomas Cook has appointed The Marketing Store to handle a retail partnership drive next year.

Hart takes lead at expanded Lastminute marketing team after acquisition

to marketing manager retail for the Lastminute.com travel brand. Karen Mullins moves from her CRM role ...

IPA Effectiveness Awards 2005: Bronze Award - First Choice

differentiated First Choice from other retailers. "The use of in-store activity at local branches helped ...

The New Model Networks

is also keen to invest further in digital. MEDIA SQUARE The lowdown: Media Square focuses on retail ...

Direct News brief: Club 18-30 creates programme to expand online presence

Club 18-30 has created an affiliate programme to expand its online presence. Four retailers have

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.