News brief: Signet hands ad account to St Luke's
21 Dec 2005
Signet, the retail group that owns H Samuel and Ernest Jones, has handed its £5m advertising
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Helen Dickinson on retail: We wish you a boring Christmas
21 Dec 2005
by without considering the topic of the crucial Christmas retail trading period....Every year, retailers face up to this busiest of shopping times with the usual mix of anticipation ... previous year. Sure, the papers are still full of commentary on whether this Christmas will be a retailing washout or the one that provides salvation for struggling high-street retailers. Somehow, though, I get ...
Visit Scotland sets sights on brand partners
21 Dec 2005 | by Nicola Clark
Partnership marketing specialist Cocktail is leading the activity, eyeing tie-ups with retail, online and entertainment partners. The agency will use the partnerships to promote the tourism body's 'Live It. Visit Scotland' strapline. It will also aim to generate awareness of Visit Scotland ...
Brand Health Check: Nintendo
21 Dec 2005
their first console, the Gamecube wasn't even on their shopping list. Even retailers are unexcited ... - Create a branded experience in retail and get out and about. You will now find an Apple store ...
Jacob's Creek in premium focus
21 Dec 2005
The Pernod Ricard brand's Heritage range will comprise wines priced up to £25. Each will have a distinctive look, but will be clearly branded as part of the Jacob's Creek family. They will go on sale in upmarket retailers including Waitrose from early 2006. Included in the expanded new-world portfolio ...
Review of the year: 10 biggest marketing moments 2005
21 Dec 2005
anyone stop Tesco? This year the supermarket became the first UK retailer to post profits of £2bn ...
The 10 New Rules of Branding
20 Dec 2005
the entire online to retail experience. This is why they build stores in major cities. Look for other brands ...
BBC beats ITV in ratings battle with 20m on super Saturday
19 Dec 2005 | by by Staff
to be number one, with retailers having pre-ordered 750,000 copies of the single, but it might have a battle ...
Aegis buys Scandinavian research network Univero for £10m
19 Dec 2005 | by by Sam Matthews
, communications, media, youth and retail research. The various businesses will now become part of Aegis' research ...
Firms' budgets swing towards DM activity says survey
19 Dec 2005 | by by Joe Lepper
Postal services firm Pitney Bowes asked 1,000 UK firms to compare their marketing spend on existing customers from 2003 to 2005. It found that across the financial services, hotel, telecoms, retail, charity and publishing sectors spend on this area had jumped considerably. Of those that are spending ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
