22 Dec 2006
| by by Staff
and leaflet drop campaigns.
It can also help accuracy in targeting campaigns around specific retail sites ...
21 Dec 2006
| by Robin Parker
Professional Beauty and Professional Spa, which will sit alongside Emap's other retail and fashion publications such as Drapers and Retail Week. Emap said the acquisition was part of its strategy of focusing resources ...
21 Dec 2006
| by by Staff
It is planning to launch ACNielsen Loyalty, a new service aimed at retailers who want to manage their frequent-shopper data to provide more targeted offerings to consumers.
Other initiatives include NielsenConnect, which will combine VNU's consumer, retail and media information to provide insights ...
21 Dec 2006
| by by Staff
, retailers have established email marketing as an efficient and productive way to build and retain a loyal ...
to be a more effective medium for retailers than ever before."
If you have an opinion on this or any ...
20 Dec 2006
| by by Mark Banham
Morgan was previously BT's head of marketing communications, where she worked with Follows.
Prior to BT, Follows was brand marketing communications manager at retailer Woolworths and international advertising manager at telecommunications giant T-Mobile International.
She had also spent six years ...
20 Dec 2006
| by by Staff
. It will make it easier for customers to browse the Playtex range and then buy online, via third-party retailers ...
20 Dec 2006
| by Nicola Clark and James Quilter
Asda's 17-year relationship with Publicis is under threat following the retailer's decision to ask
20 Dec 2006
Discount vouchers from high-street retailers have been flying into
consumers' email inboxes at an unprecedented rate in the run-up to
Christmas. From Gap to Borders, retailers have been trying to tempt ...
and family, which ended up being circulated to a far wider
audience than the retailer had anticipated. While ...
20 Dec 2006
| by James Quilter
in the UK and we
want to change that,' said BP Retail global retail marketing director
Chris Sedgwick. He ...
20 Dec 2006
| by Melanie Godsell
tentative signs of a recovery this
year, much to the benefit of retail design specialists such as Checkland ...
as the identity for
its flower offering, Blossom & Bloom. The latter was awarded florist
retailer of the year at the 2006 Retail Industry Awards. Elsewhere, the
agency's work on packaging and gifting for The White ...