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Blackburns hires EuroDirect for data task

and leaflet drop campaigns. It can also help accuracy in targeting campaigns around specific retail sites ...

Emap buys beauty exhibition specialist

Professional Beauty and Professional Spa, which will sit alongside Emap's other retail and fashion publications such as Drapers and Retail Week. Emap said the acquisition was part of its strategy of focusing resources ...

ACNielsen launches new services after VNU shake-up

It is planning to launch ACNielsen Loyalty, a new service aimed at retailers who want to manage their frequent-shopper data to provide more targeted offerings to consumers. Other initiatives include NielsenConnect, which will combine VNU's consumer, retail and media information to provide insights ...

People react well to email marketing says new research

, retailers have established email marketing as an efficient and productive way to build and retain a loyal ... to be a more effective medium for retailers than ever before." If you have an opinion on this or any ...

Follows takes senior planning role at Lowe London

Morgan was previously BT's head of marketing communications, where she worked with Follows. Prior to BT, Follows was brand marketing communications manager at retailer Woolworths and international advertising manager at telecommunications giant T-Mobile International. She had also spent six years ...

Together wins web brief from Playtex

. It will make it easier for customers to browse the Playtex range and then buy online, via third-party retailers ...

Asda courts Fallon with route to £45m account

Asda's 17-year relationship with Publicis is under threat following the retailer's decision to ask

News Analysis: Short-term gain, long-term pain

Discount vouchers from high-street retailers have been flying into consumers' email inboxes at an unprecedented rate in the run-up to Christmas. From Gap to Borders, retailers have been trying to tempt ... and family, which ended up being circulated to a far wider audience than the retailer had anticipated. While ...

BP signs up advertisers for debut of in-store TV

in the UK and we want to change that,' said BP Retail global retail marketing director Chris Sedgwick. He ...

Agency of the Year: Design Agency of the Year - Wolff Olins

tentative signs of a recovery this year, much to the benefit of retail design specialists such as Checkland ... as the identity for its flower offering, Blossom & Bloom. The latter was awarded florist retailer of the year at the 2006 Retail Industry Awards. Elsewhere, the agency's work on packaging and gifting for The White ...

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