to remove filtersTogether wins web brief from Playtex
20 Dec 2006 | by by Staff
. It will make it easier for customers to browse the Playtex range and then buy online, via third-party retailers ...
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Follows takes senior planning role at Lowe London
20 Dec 2006 | by by Mark Banham
Morgan was previously BT's head of marketing communications, where she worked with Follows. Prior to BT, Follows was brand marketing communications manager at retailer Woolworths and international advertising manager at telecommunications giant T-Mobile International. She had also spent six years ...
Asda courts Fallon with route to £45m account
20 Dec 2006 | by Nicola Clark and James Quilter
Asda's 17-year relationship with Publicis is under threat following the retailer's decision to ask
News Analysis: Short-term gain, long-term pain
20 Dec 2006
Discount vouchers from high-street retailers have been flying into consumers' email inboxes at an unprecedented rate in the run-up to Christmas. From Gap to Borders, retailers have been trying to tempt ... and family, which ended up being circulated to a far wider audience than the retailer had anticipated. While ...
BP signs up advertisers for debut of in-store TV
20 Dec 2006 | by James Quilter
in the UK and we want to change that,' said BP Retail global retail marketing director Chris Sedgwick. He ...
Agency of the Year: Design Agency of the Year - Wolff Olins
20 Dec 2006 | by Melanie Godsell
tentative signs of a recovery this year, much to the benefit of retail design specialists such as Checkland ... as the identity for its flower offering, Blossom & Bloom. The latter was awarded florist retailer of the year at the 2006 Retail Industry Awards. Elsewhere, the agency's work on packaging and gifting for The White ...
Agency of the Year: Field Marketing Agency of the Year - Cosine
20 Dec 2006
for Channel Advantage's clients. More than 1000 retail staff are being trained at The Retreat on behalf ... in the Cheshire Oaks retail park near Liverpool. ...
Sector Insight: Seasonal chocolate - Quantity makes way for quality
20 Dec 2006 | by Jane Bainbridge
. However, it also means they are often used by retailers to run price-promotions, which ultimately reduce ... period is short and retailers are often unwilling to commit to large volumes for fear of being left ... ANALYST COMMENT - IAN LANDSBOROUGH, CONSULTANT, ACXIOM As the Christmas retail season seems to begin ...
Review of the year: 10 biggest marketing moments 2006
20 Dec 2006
as it sought to rebuild trust. 6. M&S' RETAIL THERAPY A 32% surge in profits in the six months to September ... -phone retailer. But this was the year when firms with only the most tangential links to the internet jumped ...
Agency of the Year: Sales Promotion Agency of the Year - Iris
20 Dec 2006 | by Avid Tiltman
an experiential division that has grown rapidly, as well as specialist broadcast, retail and children's units ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
