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Asda courts Fallon with route to £45m account

Asda's 17-year relationship with Publicis is under threat following the retailer's decision to ask

News Analysis: Short-term gain, long-term pain

Discount vouchers from high-street retailers have been flying into consumers' email inboxes at an unprecedented rate in the run-up to Christmas. From Gap to Borders, retailers have been trying to tempt ... and family, which ended up being circulated to a far wider audience than the retailer had anticipated. While ...

BP signs up advertisers for debut of in-store TV

in the UK and we want to change that,' said BP Retail global retail marketing director Chris Sedgwick. He ...

Agency of the Year: Design Agency of the Year - Wolff Olins

tentative signs of a recovery this year, much to the benefit of retail design specialists such as Checkland ... as the identity for its flower offering, Blossom & Bloom. The latter was awarded florist retailer of the year at the 2006 Retail Industry Awards. Elsewhere, the agency's work on packaging and gifting for The White ...

Agency of the Year: Field Marketing Agency of the Year - Cosine

for Channel Advantage's clients. More than 1000 retail staff are being trained at The Retreat on behalf ... in the Cheshire Oaks retail park near Liverpool. ...

Sector Insight: Seasonal chocolate - Quantity makes way for quality

. However, it also means they are often used by retailers to run price-promotions, which ultimately reduce ... period is short and retailers are often unwilling to commit to large volumes for fear of being left ... ANALYST COMMENT - IAN LANDSBOROUGH, CONSULTANT, ACXIOM As the Christmas retail season seems to begin ...

Review of the year: 10 biggest marketing moments 2006

as it sought to rebuild trust. 6. M&S' RETAIL THERAPY A 32% surge in profits in the six months to September ... -phone retailer. But this was the year when firms with only the most tangential links to the internet jumped ...

Agency of the Year: Sales Promotion Agency of the Year - Iris

an experiential division that has grown rapidly, as well as specialist broadcast, retail and children's units ...

Agency of the Year: Direct Agency of the Year - Kitcatt Nohr

sectors including automotive, finance and retail. As the year began, the agency rocked EHS Brann ... pitch process handled by the retailer's marketing director, Christian Cull. The business is understood ...

New campaign: DFS

The retailer will run three TV executions at the end of December. The first, which announces the store's winter sale, uses the Dean Martin track Let It Snow and features sofas being used as seats on ski lifts, sleighs and sledges. Two further product-focused executions will follow in January ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.