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Next initiates stores customer data push

The fashion retailer, which has suffered poor sales this year, will use the data to better target ... 1999. It has approached a number of agencies about the work. Earlier this year, the retailer ... beating its forecasts, Next described the results as 'disappointing'. The retailer's advertising has ...

Direct News brief: Scottish & Southern Energy to reward customers

&MM Entice Benefits, the scheme is seeking to sign up more than 100 brands from retail, home, finance, travel

Editorial: Let shoppers define 'needs'

When one of the principal restrictions to retail building schemes was scheduled for demolition last...' should be abandoned. The test, which is based on population densities and the supply of retail space to a certain area, is the determining factor in awarding planning approval to retail developments. Certainly ... -of-town superstores are distinctly passe, probably because the last red-tape cutting to benefit retail planning ...

Digital News: Habitat to sell range online

The furnishings and homewares retailer has invited a handful of digital agencies to pitch ... that it will allow consumers to browse products sold in the retailer's 74 European stores. The revamped offering ... is the first to have been designed by the retailer's creative director, Tom Dixon. Sister retail chain IKEA ...

Branding News: Pizza Express packs push restaurant ties

around its retail business. In September, the group reported that its sales were down 12.6% to £10.4m ...

Minute Maid to highlight juice content in revamp

as it had previously - the brand was launched into the UK retail trade in 1998 but was withdrawn after just ...

Brand Health Check: High-street travel agents

Kalomaski, an agency specialising in retail and travel marketing, and Sarah Mason, head of marketing at Club ... ebookers.com and lastminute.com have indicated a drop in conversion levels. Research shows that a retail ... or die. Segment and target your audience; show your specialist knowledge. - Good retailers ...

Helpline

-management and marketing services across all brand sectors and retail channels. Its venue selection software will analyse ...

Adwatch of the Year: Adwatch stars of 2006

the image problems resulting from its perception as the dominant retail force, a focus on social ...

Direct News: Next initiates stores customer data push

The fashion retailer, which has suffered poor sales this year, will use the data to better target ... 1999. It has approached a number of agencies about the work. Earlier this year, the retailer ... beating its forecasts, Next described the results as 'disappointing'. The retailer's advertising has ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.