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Together wins web brief from Playtex

. It will make it easier for customers to browse the Playtex range and then buy online, via third-party retailers ...

New campaign: DFS

The retailer will run three TV executions at the end of December. The first, which announces the store's winter sale, uses the Dean Martin track Let It Snow and features sofas being used as seats on ski lifts, sleighs and sledges. Two further product-focused executions will follow in January ...

Cocktail wins cruise and holiday business

The agency has also been appointed by Contiki Holidays, provider of holidays for 18- to 35 year-olds, to partner it with major high-street retailers. The aim is to target potential British travellers aged between 18 and 26 years and increase brand awareness for Contiki long-haul and its Mykonos resort product ...

Barclaycard and Oyster partner for credit card initiative

or signature. The system reduces the need to carry cash and is particularly suited to retail environments ...

The World: Boston - Circuit City awards Euro RSCG lead agency status

electronics retailer Circuit City....The business was previously handled by Doner in Michigan. The client split with the independent agency earlier this year, ending a five-year relationship. The appointment follows last month's news that the retailer had handed its $200 million media planning business to DeutschMedia, following a pitch against ...

Online retailers failing to inform Christmas shoppers

LONDON - Online retailers are failing to provide shoppers with adequate information...A study by benchmarking company Global Reviews found that none of the 15 leading online retailers ... -Christmas deliveries. Global Reviews also identified the online retail industry's failure to recommend gifts ... expected companies to have invested more in gift recommendation, especially large retailers selling more ...

Time-Life appoints GB Group for international cleansing

LONDON - Online DVD and CD retailer Time-Life has appointed GB Group to cleanse millions

Romantic fiction publisher on hunt for brand partners

with in the retail industry from January through to March 2007. Claire Round, marketing director for Random House ...

StrawberryFrog wins global Panasonic brief

," an insider revealed. "Retailers are not directing people to its products as much as Panasonic would like ...

Currys releases package deal to promote digital switchover

. The electrical retailer plans to become a key source of advice for customers buying set-top boxes and replacement ... of the package deal comes as the UK retailer announced 1400 of its staff had already completed the Ask Digital ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.