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and leaflet drop campaigns. It can also help accuracy in targeting campaigns around specific retail sites ...
Professional Beauty and Professional Spa, which will sit alongside Emap's other retail and fashion publications such as Drapers and Retail Week. Emap said the acquisition was part of its strategy of focusing resources ...
It is planning to launch ACNielsen Loyalty, a new service aimed at retailers who want to manage their frequent-shopper data to provide more targeted offerings to consumers. Other initiatives include NielsenConnect, which will combine VNU's consumer, retail and media information to provide insights ...
, retailers have established email marketing as an efficient and productive way to build and retain a loyal ... to be a more effective medium for retailers than ever before." If you have an opinion on this or any ...
Morgan was previously BT's head of marketing communications, where she worked with Follows. Prior to BT, Follows was brand marketing communications manager at retailer Woolworths and international advertising manager at telecommunications giant T-Mobile International. She had also spent six years ...
. It will make it easier for customers to browse the Playtex range and then buy online, via third-party retailers ...
Asda's 17-year relationship with Publicis is under threat following the retailer's decision to ask
Discount vouchers from high-street retailers have been flying into consumers' email inboxes at an unprecedented rate in the run-up to Christmas. From Gap to Borders, retailers have been trying to tempt ... and family, which ended up being circulated to a far wider audience than the retailer had anticipated. While ...
in the UK and we want to change that,' said BP Retail global retail marketing director Chris Sedgwick. He ...
tentative signs of a recovery this year, much to the benefit of retail design specialists such as Checkland ... as the identity for its flower offering, Blossom & Bloom. The latter was awarded florist retailer of the year at the 2006 Retail Industry Awards. Elsewhere, the agency's work on packaging and gifting for The White ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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