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How much will consumers shop online for Christmas?

than they did last year, writes Nikki Sandison . Large retailers such as Sainsbury's and John Lewis ... terms sending traffic to retail websites. Thresher Group saw traffic to its website increase by 240 ... retail spending hit a record $733m ( 356m) in the US on "Cyber Monday", the Monday after Thanksgiving ...

Do celebrities make advertising more effective?

had a 250,000 contract with the retailer for its M S Money services, was dropped by the retailer ...

How much do shoppers care about supermarkets' recycling efforts?

of common food items representing a regular shopping basket from eight retailers, including Asda, Lidl, M S ...

Do children need more protection when they are online?

the retail and advertising sectors play in child safety online? For example, how is the internet and means ...

Can technology brands connect with women better?

If marketers and retailers thought harder about how they approach women, as well as offering more ... for brand owners and retailers who are prepared to rethink their approach. One-third of women do not feel confident enough to ask questions in store, with one respondent describing electronics retailers as reeking ...

Why is online shopping becoming more and more popular?

the previous year according to the IMRG Index, which records UK online retail sales. July's 80% year ... ' appetite for e-retail." According to a separate study by uSwitch, online shopping will account for almost 40% of all UK retail sales by 2020 and online sales will quadruple. USwitch attributes the online ...

Celebrities designing clothes - how does it influence what shoppers buy?

An increasing number of high street retailers are recruiting celebrities to design clothes for them...retailer, writes Nikki Sandison . Other celebrities who have teamed up with high street stores include ... industry insiders claim the celebrity ranges are now an important PR tool for retailers, ahead of more ... , go in and out of fashion. Richard Perks, director of retail research at Mintel said: "Like fashion ...

Will a free men's magazine succeed?

. The company has already tied up distribution deals with a number of gyms and fashion retailers and is in talks ...

Brands that campaign for ethical issues - do consumers think more of them?

scheme. Waitrose was one of the first UK food retailers to base its marketing on ethical sourcing ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.