Do celebrities make advertising more effective?
23 Nov 2007 | by Vox pop
had a 250,000 contract with the retailer for its M S Money services, was dropped by the retailer ...
than they did last year, writes Nikki Sandison . Large retailers such as Sainsbury's and John Lewis ... terms sending traffic to retail websites. Thresher Group saw traffic to its website increase by 240 ... retail spending hit a record $733m ( 356m) in the US on "Cyber Monday", the Monday after Thanksgiving ...
had a 250,000 contract with the retailer for its M S Money services, was dropped by the retailer ...
of common food items representing a regular shopping basket from eight retailers, including Asda, Lidl, M S ...
the retail and advertising sectors play in child safety online? For example, how is the internet and means ...
If marketers and retailers thought harder about how they approach women, as well as offering more ... for brand owners and retailers who are prepared to rethink their approach. One-third of women do not feel confident enough to ask questions in store, with one respondent describing electronics retailers as reeking ...
the previous year according to the IMRG Index, which records UK online retail sales. July's 80% year ... ' appetite for e-retail." According to a separate study by uSwitch, online shopping will account for almost 40% of all UK retail sales by 2020 and online sales will quadruple. USwitch attributes the online ...
An increasing number of high street retailers are recruiting celebrities to design clothes for them...retailer, writes Nikki Sandison . Other celebrities who have teamed up with high street stores include ... industry insiders claim the celebrity ranges are now an important PR tool for retailers, ahead of more ... , go in and out of fashion. Richard Perks, director of retail research at Mintel said: "Like fashion ...
. The company has already tied up distribution deals with a number of gyms and fashion retailers and is in talks ...
scheme. Waitrose was one of the first UK food retailers to base its marketing on ethical sourcing ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.