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Brand Republic's top stories of 2007

21 Dec 2007 | by Daniel Farey-Jones

, the Mail on Sunday enraged music retailers by giving away the new Prince album. 4 Media bosses move ...

Guardian Media Group and Apax land Emap B2B division

21 Dec 2007 | by Daniel Farey-Jones

-to-business assets include Construction News, Drapers, Retail Week and the Cannes Advertising Festival. ...

Ikea to sponsor Housetohome.co.uk over Xmas

19 Dec 2007 | by Emma Barnett

LONDON - Housetohome.co.uk, IPC Southbank's homes portal, has secured furnishings retailer IKEA...The IPC portal aims to help users achieve a festive style in their homes through a range of seasonal advice features. As part of the IKEA sponsorship, the retailer has a feature advising on dining table dressing ideas, plus Christmas space savers. There is also a gift ideas section in the online IKEA ...

The Mission Marketing Group continues acquisitions with RLA buy

19 Dec 2007 | by Fiona Ramsay

TMMG, parent company of Bray Leino, Fuse Digital and BDW, said the new deal provided it with specialist automotive, retail and media expertise, plus expansion into Ireland. The company will pay 7.7m for RLA, plus a further 1.8m through shares in TMMG. A deferred payment of up to 2m is payable based ...

Adwatch of the Year: The work that worked 2007

19 Dec 2007

Retailers and celebrities are the stand-out themes of this year's ad-recall tables. Marketing ... by the country's big retailers, with PC World taking the number-one slot after shooting from nowhere into third ... ?' line) conveys the benefits of retail combined with the sort of prices normally found online. It also ...

Online advertising: Top 100 online advertisers

19 Dec 2007

.41 9,660,312 -27.87 50 Vodafone (retail) 1,293,820 62.50 33.13 3,905,863 19.32 51 ...

AMV BBDO top agency in Marketing's Adwatch of the Year 2007

18 Dec 2007 | by Bill Britt

for retailers like PC World, Currys and MFI.

Ofcom outlines concerns over Sky's influence on pay TV

18 Dec 2007 | by Daniel Farey-Jones

their premium content, such as sports and movies, available to other retailers and platform operators; Whether ... to buy a premium service) at the retail level. Ofcom s second area has attracted intervention ...

Future Plus launches WorldStores' first customer mag

14 Dec 2007 | by Fiona Ramsay

LONDON - Online retailer WorldStores is launching its first customer magazine, WorldStores

Future Plus wins customer publishing brief for WorldStores

14 Dec 2007 | by Alex Donohue

print title for WorldStores, the online household furnishings and electronics retailer....magazines. WorldStores, which specialises in niche online retailing of home, garden and electronics ... would increase awareness of its brand and boost its share in the online consumer retail business ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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