to remove filtersAMV BBDO top agency in Marketing's Adwatch of the Year 2007
18 Dec 2007 | by Bill Britt
for retailers like PC World, Currys and MFI.
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Marketing's Adwatch of the Year 2007
18 Dec 2007 | by Gail Kemp
LONDON - Retailers and celebrities are the stand-out themes of this year's ad-recall tables...retailers, with PC World taking the number-one slot after shooting from nowhere into third place last year ... , celebrity endorsement seems almost a prerequisite for the big retailers. Ad breaks are currently filled ... of the earlier Where in the world? line) conveys the benefits of retail combined with the sort of prices ...
Coco de Mer appoints BigMouthMedia for digital drive
14 Dec 2007 | by Jacquie Bowser
LONDON - Adult retailer Coco de Mer has appointed digital marketing agency Bigmouthmedia to create...The agency will be tasked with boosting the retailer s brand awareness through a strategic digital campaign. Samantha Roddick, the daughter of Body Shop founder Anita Roddick, launched Coco de Mer in 2001. It is situated in Covent Garden, London. Lyndsay Menzies, managing director of Bigmouthmedia UK, said ...
Future Plus wins customer publishing brief for WorldStores
14 Dec 2007 | by Alex Donohue
print title for WorldStores, the online household furnishings and electronics retailer....magazines. WorldStores, which specialises in niche online retailing of home, garden and electronics ... would increase awareness of its brand and boost its share in the online consumer retail business ...
Search for presents moves online
11 Dec 2007 | by Gareth Jones
put off by the hefty price tag and complications of switching mobile network. Retailers have been ... the terms vouchers to become one of the fastest-growing search terms sending traffic to retail websites ...
Measuring a brand's image against consumer experience
11 Dec 2007 | by Jane Simms
experience is reflected in its financial results, citing the 4.53% revenue growth rate of its retail banking ...
Ann Summers launches viral competition
04 Dec 2007 | by Staff
The lingerie retailer has created a website, www.viralacademy.co.uk, where creative, media or digital agency creatives can submit ideas in response to live briefs. The company will post up to four briefs per year with production budgets of up to 25,000. The winning team and agency will produce a ...
Portman Group warns retailers on cannabis-flavoured gin
04 Dec 2007 | by Gemma Charles
to retailers urging them not to stock the product until the marketing is altered to comply with the code ...
GlaxoSmithKline hands WCRS £30m weight loss drug account
04 Dec 2007 | by Gemma Charles
being on sale for four months, GSK had sold more than two million starter packs of Alli, which retails ...
Are we running out of good ideas?
04 Dec 2007 | by David Tiltman
of success. Troy Warfield Without innovation, consumer goods suppliers and retailers would fail to grow ... category growth and become an indispensable partner to the major retailers. How does UK innovation ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
