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City Republic: new owner on the cards for Jaguar

12 Dec 2007 | by Stephen Foster

intended), snapping up discount chain Plus from German retailer Tengelmann. This will make Tesco ...

Measuring a brand's image against consumer experience

11 Dec 2007 | by Jane Simms

experience is reflected in its financial results, citing the 4.53% revenue growth rate of its retail banking ...

Bentley reviews global strategy

04 Dec 2007 | by Claire Billings

, it will involve overhauling the way that it is presented to customers, including its retail environment ...

Jaguar Cars rated top UK online experience

23 Nov 2007 | by Nikki Sandison

said that the top sites in retail offer enhancements such as tagging, product wikis, social networking ...

Thoroughly modern mothers

23 Oct 2007 | by Jane Bainbridge

to the retailer, given that about 80% of its customers and more than 90% of its Advantage loyalty-card holders ... the retailer has not fallen into the trap of sticking with a single formula. We review each campaign on a ... with helping to revive the retailer s fortunes. M S uses celebrities in an empathetic female way. They re ...

Publicis Dialog pushes Renault Laguna launch

19 Oct 2007 | by Nikki Sandison

bespoke versions of the microsite for Renault s retail and fleet customers and prospects. The sites ... fleet and retail customers who were invited to Millbrook to put the car through its paces. The campaign ... and Management Today. An accompanying email marketing campaign targeting retail and fleet customers links ...

Iris scoops global Shell digital business

18 Oct 2007 | by Staff

Iris will now work as the lead digital agency for the petrol giant, and will initially produce campaigns for its retail, fuel and lubricants accounts. The agency s brief will include web development, online advertising and electronic customer relationship marketing. Iris already works with Shell ...

Direct mail data not clean enough yet

25 Sep 2007 | by Robert McLuhan

and agriculture (where 34% of direct mail is binned), leisure equipment (28.5%), and online retail (38%). However ...

Nielsen reports 10% drop in direct mail volumes

24 Sep 2007 | by Robert McLuhan

have more than doubled their spend, and a few, such as shirt retailer TM Lewin, have multiplied it many ...

Fitch hired to lead rebranding of HiQ outlets

08 Aug 2007 | by Alex Donohue

LONDON - Retail design agency Fitch has been hired to lead the rebranding of fast fit car care...The appointment, which will spearhead HiQ s overall rebranding programme, coincides with the launch of HiQ s Nottingham-based contact centre, which was unveiled this month. As part of the brief, which includes a new HiQ corporate logo and blue and black livery, Fitch will develop a new retail ...

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