to remove filtersAMV BBDO top agency in Marketing's Adwatch of the Year 2007
18 Dec 2007 | by Bill Britt
for retailers like PC World, Currys and MFI.
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Marketing's Adwatch of the Year 2007
18 Dec 2007 | by Gail Kemp
LONDON - Retailers and celebrities are the stand-out themes of this year's ad-recall tables...retailers, with PC World taking the number-one slot after shooting from nowhere into third place last year ... , celebrity endorsement seems almost a prerequisite for the big retailers. Ad breaks are currently filled ... of the earlier Where in the world? line) conveys the benefits of retail combined with the sort of prices ...
Branding brief: Delvaux launches range aimed at food halls
12 Dec 2007
Delvaux, the chocolate maker, has launched a range of chocolates aimed at retail food halls
Sector Insight: Non-sweet biscuits - Healthy innovation drives sales
12 Dec 2007
retailers such as Marks & Spencer and Sainsbury's. Indeed, when considering demographic differences, the top ...
Measuring a brand's image against consumer experience
11 Dec 2007 | by Jane Simms
experience is reflected in its financial results, citing the 4.53% revenue growth rate of its retail banking ...
Talk of the site: American admen in Britain, government advertising and McDonald's
07 Dec 2007 | by Bill Britt
Fairtrade to environmentally friendly, many retailers charge as much as 30% above normal prices. Being green ...
Sainsbury's adds two to customer titles range
05 Dec 2007 | by Alex Donohue
The magazines, Sainsbury s Drinks and Ideas, will be distributed in the national Sunday press and through the retailer s finance division. Sainsbury s Drinks, a 40-page glossy magazine featuring 32 pages of editorial, will be given away in the Mail on Sunday in December. An additional 5,000 copies will be given ...
WPA Pinfold creates look for Delvaux chocolates
05 Dec 2007 | by Jacquie Bowser
WPA Pinfold was tasked with launching Delvaux s Fairtrade Organic Rich Dark Chocolate and Fairtrade Organic Smooth Milk Chocolate ranges into two new markets for the company - specialist retail food halls ... , individually wrapped bars in a branded container, which is to be sold in the gift sections of premium retail ...
Branding: Satiety smoothie brand launches
05 Dec 2007
with other retailers. Naturally Drinks also plans to launch a range of fair-trade organic chocolate ...
Conference Preview: Striking a healthy balance
05 Dec 2007
it is for retailers to be preaching about what is healthy,' admits Jim Coates, brand manager for Great Stuff at Asda ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
