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Ikea to sponsor Housetohome.co.uk over Xmas

19 Dec 2007 | by Emma Barnett

LONDON - Housetohome.co.uk, IPC Southbank's homes portal, has secured furnishings retailer IKEA...The IPC portal aims to help users achieve a festive style in their homes through a range of seasonal advice features. As part of the IKEA sponsorship, the retailer has a feature advising on dining table dressing ideas, plus Christmas space savers. There is also a gift ideas section in the online IKEA ...

Silver surfers claim bigger share of online population

18 Dec 2007 | by Nikki Sandison

age of 28.1. High street retailer Marks Spencer has the oldest average online age at 46.5. Five ...

Marketing's Adwatch of the Year 2007

18 Dec 2007 | by Gail Kemp

LONDON - Retailers and celebrities are the stand-out themes of this year's ad-recall tables...retailers, with PC World taking the number-one slot after shooting from nowhere into third place last year ... , celebrity endorsement seems almost a prerequisite for the big retailers. Ad breaks are currently filled ... of the earlier Where in the world? line) conveys the benefits of retail combined with the sort of prices ...

AMV BBDO top agency in Marketing's Adwatch of the Year 2007

18 Dec 2007 | by Bill Britt

for retailers like PC World, Currys and MFI.

Coco de Mer appoints BigMouthMedia for digital drive

14 Dec 2007 | by Jacquie Bowser

LONDON - Adult retailer Coco de Mer has appointed digital marketing agency Bigmouthmedia to create...The agency will be tasked with boosting the retailer s brand awareness through a strategic digital campaign. Samantha Roddick, the daughter of Body Shop founder Anita Roddick, launched Coco de Mer in 2001. It is situated in Covent Garden, London. Lyndsay Menzies, managing director of Bigmouthmedia UK, said ...

Future Plus wins customer publishing brief for WorldStores

14 Dec 2007 | by Alex Donohue

print title for WorldStores, the online household furnishings and electronics retailer....magazines. WorldStores, which specialises in niche online retailing of home, garden and electronics ... would increase awareness of its brand and boost its share in the online consumer retail business ...

MCBD retains £26m Waitrose ad account

13 Dec 2007 | by Kate Nettleton

. Richard Hodgson, the retailer s buying director, made the appointment. Jeremy Miles, chairman of MCBD ... . MCBD secured the Waitrose account in 2005, when it acquired HOW, the retailer s then incumbent agency ...

Waitrose rehires MCBD to ad account

13 Dec 2007 | by Staff

MCBD has seen off competition from a shortlist of seven agencies pitching for the retailer ... of the retailer s senior management, including the departure of marketing director Christian Cull to BSkyB ... months to the end of July, profits rose 29.7% to 140m. The retailer s ads highlight its commitment ...

Empire Stores appoints Tamar to develop search

13 Dec 2007 | by Jacquie Bowser

: At Tamar we are really broadening our portfolio of retail clients and embrace the challenges of working with a well established retail client which is adapting to new shopping habits. ...

Fewer shoppers hit the high street last weekend

12 Dec 2007 | by Staff

, are simply resolutely holding out on festive purchases until the discounts arrive. The Retail FootFall Index is endorsed by the BCSC, the membership organisation that represents the retail property industry. The service measures more than 150m shopper visits per month in over 200 retail centres throughout the UK ...

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