to remove filtersTravel chiefs back the high street
05 Dec 2007 | by Jemima Bokaie
's heritage is retailing and we will run a flexible model allowing us to move on and off the high street ...
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Measuring a brand's image against consumer experience
11 Dec 2007 | by Jane Simms
experience is reflected in its financial results, citing the 4.53% revenue growth rate of its retail banking ...
Beyond advertising
23 Nov 2007
on brand strategy and creating the brands, then it will work on packaging and retail design, environmental ... , was leading a three-year recovery plan and needed inspiration to get the retailer back on track towards £2 ...
Travel operators are winning online battle with agents
21 Nov 2007 | by Daniel Farey-Jones
buying online was increasing the cost of customer acquisition, because loyalty to online retailers ...
Network Rail appoints Communique 360 for retail drive
19 Nov 2007 | by Alex Donohue
Communique 360 has been made a strategic partner for Network Rail to increase awareness of retail ... will support the campaign with a series of retail tie-ins offering discounts to station users in the run up ... line from train to exit and engage retail customers before they become rail passengers. The campaign ...
Direct brief: InterContinental launches partnership promotion
14 Nov 2007
retailer Lakeland. The partnership, created by Cocktail Marketing, will offer Holiday Inn customers £5 off
Thomas Cook axes MyTravel name after review
24 Oct 2007 | by Jemima Bokaie
MyTravel's in-house airline, MyTravel Airways, has been ditched, with its fleet of aeroplanes rebranded under the Thomas Cook moniker. The merged company is also rebranding some of the MyTravel-owned Going Places high-street retail outlets as Thomas Cook, although profitable shops will continue to trade ...
The Work: Private view
21 Sep 2007
. With the retail brands in the bag, it's time to talk Brylcreem (2). Most gel brands get strung-out at the first ... and the perfectly cast Rolf Harris work well in offering us Woolworths as a transparent, no frills retailer ...
The World: Sydney - Australian advertisers show healthy media spend
14 Sep 2007
An export surge, lower unemployment levels, strengthening retail sales and a robust Australian
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
