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Ogilvy launches recession website

competitively sensible budget but using it more imaginatively in channels from digital to retail. Each booklet will draw upon Ogilvy's experience across all marketing disciplines, from advertising, to retail marketing ... competitively sensible budget but using it more imaginatively in channels ranging from digital to retail." ...

MandMdirect.com appoints Sansom as marketing director

LONDON - MandMdirect.com, the discount online fashion, sports and outdoor apparel retailer, has

Tequila\India appoints John Mathew as managing director

in retail, activation, digital and brand design, spanning all aspects of below-the-line consumer engagement ...

Bussey joins Clash-Media as non-executive director

vice-president of internet lingerie retailer Figleaves.com and launched the company into the US ...

HMV to roll out reward card

LONDON - Home-entertainment retailer HMV hopes to drive customer loyalty with the launch of a

Digital & Direct: Direct choice - Rapha

difficult sector in clothing retail to get right. What you are looking at here is a remarkable combination ...

Carphone Warehouse awards DM account to Lida and Table 19

The agencies were appointed to the roster following a pitch against WDMP, Meteorite, Kitcatt Nohr Alexander Shaw and Table 19. The mobile phone retailer called a pitch for the account in August, after a major restructure of its marketing department. It may appoint other roster agencies in the future ...

Holland & Barrett seeks agency to handle CRM account

The health-food retailer recently appointed WCRS to its above-the-line account, and is now looking ... Communications, which created product-led tactical advertising for the retailer. There is no incumbent direct ... pure price-led advertising. In October, the retailer launched a new campaign that carried ...

Threshers backs Facebook 'buy a real drink' app

to have the UK's leading independent specialist drinks retailer as our partner in our debut Facebook ...

Boots appoints Lida to Advantage Card business

The retailer put its CRM business up for review after parting company with Craik Jones Mitchell Voelkel in August. Craik Jones was subsequently folded into Proximity a month later. An initial shortlist of six agencies was drawn up, with Rapier, OgilvyOne, and one other unnamed agency eliminated ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.