to remove filtersKellogg's ties with jeans website for slimming campaign
24 Dec 2008 | by Ed Kemp
LONDON - Kellogg's has agreed a partnership with online denim retailer ilovejeans.com to launch
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Sweaty Betty awards affiliate marketing account to LinkShare
29 Dec 2008 | by Fiona Ramsay
LONDON - Sports clothing retailer Sweaty Betty has appointed LinkShare to promote web offers...showcase the strength of the retailer's online offering, while maintaining a cost effective sales channel ...
B&Q marketing director Jo Kenrick departs
23 Dec 2008 | by Ed Kemp
LONDON - B&Q marketing and customer proposition director Jo Kenrick has left the DIY retailer after
Channel 4 awards web advertising for Celebrity Big Brother to eType
22 Dec 2008 | by Fionna Ramsay
deal with Dreams, the bed retailer, to be exclusive sponsor of Celebrity Big Brother 6. Dreams ...
Currys tests new logo and store design
19 Dec 2008 | by Miranda Fitzgerald
The electrical retailer, which is part of DSG International, wants to distance itself from the discount market and position itself as an electrical specialist at good value'. Simon Parkes, Dalziel Pow's graphics team leader, said: Currys faces the challenge of Best Buys launching next year ...
Lowe out of £20m John Lewis ad pitch
18 Dec 2008 | by Richard Abbott
The department store chain called a review of its above-the-line ad agency arrangements last month and invited incumbent Lowe to repitch. But Lowe Worldwide CEO Tony Wright has informed the retailer ... the right present' and is set to a remix of the Beatles classic, 'From Me to You'. The retailer's media ...
Marketing's Adwatch of the Year 2008
17 Dec 2008 | by Gail Kemp
LONDON - A slew of celebrity endorsements have aided major retailers' dominance of consumer recall...The UK's biggest retailers have forced their way into the public consciousness with some truly memorable TV advertising over the past 12 months, according to Marketing's Adwatch of the Year survey ... to third place in the table reflect this. Kellogg is the only non-retail brand to make the top 10 (down ...
Top 10 Marketing moments of 2008
17 Dec 2008 | by Nicola Clark
and Lidl has put the major retailers on their toes. Even Marks Spencer has got in on the value act ... particularly cut-throat, with retailers including Debenhams, House of Fraser and Marks Spencer holding flash ...
Land of Leather marketing director resigns after ad budget cut
01 Dec 2008 | by Alex Brownsell
LONDON - Peter Ling, Land of Leather's marketing director, has resigned from the furniture retailer
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
