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Burger King launches meat-scented fragrance

The men's fragrance, which is being sold at a New York retailer and online, is being touted as "the scent of seduction, with a hint of flame-broiled meat". Meat-loving consumers can buy a bottle of the scent for just $3.99. Burger King has also launched a website called FireMeetsDesire ...

Top 10 Marketing moments of 2008

and Lidl has put the major retailers on their toes. Even Marks Spencer has got in on the value act ... particularly cut-throat, with retailers including Debenhams, House of Fraser and Marks Spencer holding flash ...

Media: Hit or Miss - Food Standards Agency slammed for handling of Irish pork scare

it finally did, the information available online from London did not include any specific advice to retailers ...

Tesco launches massive half price sale

The retailer will cut the prices of Christmas food, drinks, toys and gifts by half. Tesco said ... . Other retailers promoting various 50% off deals include Argos, Halfords, Boots, Comet, Currys and B Q ... . The discounts come as rival retailer Woolworths begins a "closing down sale" after it failed to find a buyer. ...

Rick Stein launches food range

store retailer Selfridges.

Campaigns: Public sector - WRAP tells public to end food waste

to work with consumers, brand-owners and retailers to connect consumers with food waste as an issue ...

Government to restrict cheap alcohol sales

review, which found that many retailers are not abiding by their own voluntary standards for responsible ... the most irresponsible retail practices. This will set out compulsory licensing conditions for all alcohol retailers and will give licensing authorities new powers to clampdown on specific problems in their areas ...

Amazon.co.uk undercuts Apple with music store launch

-trusted retailer, this new store can only be good for UK music." ...

Brand health check: Tesco

for children's schools. But is the UK's biggest retailer catching the cold that appears to be spreading ... to entertainment and rediscover that charming tone of voice. Differentiate ads from those of other value retailers ...

Why it pays to play in-store

in 700 retail outlets across 24 territories, con-firms that purchasing decisions are not only still prim ... is on the increase. According to Deloitte and the Grocery Manufacturers Association (GMA) 2008 report, retailers ... , which revealed that 19% of manufacturers and 50% of retailers rank in-store activity as the best medium ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.