Campaign: Netto - Tackling the stigma Client: Netto PR team: Public PR Timescale: August 2007 to August 2008 Budget: Undisclosed, but estimated at around £50,000 The discount supermarket Netto's days of unexciting stores stocked with unfamiliar European products are gone, so the company asked...
Dore has been named M&S' head of corporate PR on an interim basis. He is on a 13-month contract, covering for Clair Foster who is on maternity leave. Dore will be responsible for the management of all of the retailer's financial and corporate media and its seven-strong corporate PR team. He will report directly ...
With the British Retail Consortium reporting this week that UK retail sales saw their first monthly...Faulkner - Press officer, branches and retail development AGENCIES Rain Communications Fashion, advice ...
Campaign: Jigsaw appoints a new creative director Client: Jigsaw PR team: Mission Media Timescale: July-August 2008 Budget: c. £30,000 High street fashion chain Jigsaw does not do any print or broadcast advertising, instead relying on PR. In July it called in Mission Media to help the in-house...
Retailers remain committed to promoting ethical issues, despite new financial results suggesting...A Time/Populus survey last week found that Primark was seen as Britain's least ethical clothing retailer following a Panorama expose four months ago. Marks & Spencer was 'most ethical' ahead of George ... that the clothing retailer with the worst reputation on the high street is posting the best results to show that CSR ...
Retailers have been warned that 'testosterone-powered PR will not work' as many chains now face..., but it is also in the vested interest of retailers to encourage high-street spending. There is a gulf between ... conditions. Retailers need to get smarter with their money and trim spend while sticking to the principles ...
Protesters: Sea Shepherd Conservation Society Location: Lush's Regent Street store Target: Retailers and restaurants Date: 3 September - What Happened? Performance artist Alice Newstead ... global campaign to ask retailers and restaurants to stop selling shark produce. Lush also handed out ...
Furniture retailer MFI has switched its entire PR function to Siren PR after an exhaustive search....The London firm will serve as MFI's press office, as well as carrying out CSR work, issues support and brand building for the retail giant. Siren has been briefed to increase the chain's share of voice in the consumer press. This strategy comes after a rocky few years for the furniture chain. Parent company ...
High street retailer House of Fraser has brought on board its first consumer PR support 'to
CONSUMER: Australian retail group Westfield has brought in WPR to handle consumer PR for Westfield
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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