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Currys tests new logo and store design

The electrical retailer, which is part of DSG International, wants to distance itself from the discount market and position itself as an electrical specialist at good value'. Simon Parkes, Dalziel Pow's graphics team leader, said: Currys faces the challenge of Best Buys launching next year ...

Bigmouthmedia to lead Cdiscount UK launch

LONDON - France's largest e-commerce retailer Cdiscount has appointed bigmouthmedia to lead...UK, said: "The credit crunch has created a real opportunity for online retailers. "Value for money ... reputation, together with their proven track record in the retail space, made them the natural choice of partner for the crucial opening phase of our launch in the UK." Finlay Clark, senior retail strategist ...

Wickes launches first TV ad in 10 years

LONDON - Wickes, the home improvement retailer, is launching its first national TV ad campaign

Point-of-sale tobacco ads face ban

be introduced in supermarkets in 2011, with small retailers not affected until 2013. ...

John Lewis releases Beatles cover from Christmas ad

View the John Lewis spot and other 2008 Christmas ads The song is an extended version of the track, written by John Lennon and Paul McCartney, and recorded by John Lewis employees. The track is downloadable from the John Lewis website. The retailer is encouraging those who download the song to make a ...

Mark Ritson on Branding: Premier gets out of a jam

brand, especially in retail, in 2009 should be taken out into the car park and 'retrenched'. Killing ...

Argos buys Bush/Alba 'to expand value range'

and budget electronics name Mikomi within the Argos own-brand portfolio. Pali International retail analyst ... , which is owned by Home Retail Group, has acquired the intellectual property rights to the trademarks ... been in decline (see graph). Retail consultant Geoff Smith said Argos could be planning to expand ...

Comet features user-comments from website in traditional ads

LONDON - Electrical retailer Comet is planning to use customer review comments in its online...The retailer is trying to combat competition from price comparison sites by building its own website into an online destination and community where customers share product knowledge, give star rating reviews and upload video content of their experiences of products. The products with five star reviews ...

Christmas 2008 TV ads - view them all here

's major retailers have released their Christmas TV ads.

Apple jumps on flash sale bandwagon

for Apple said the it would be a 'one day only special event' The computer brand is the latest retailer ...

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Mobile

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.