LONDON - A slew of celebrity endorsements have aided major retailers' dominance of consumer recall...The UK's biggest retailers have forced their way into the public consciousness with some truly memorable TV advertising over the past 12 months, according to Marketing's Adwatch of the Year survey ... to third place in the table reflect this. Kellogg is the only non-retail brand to make the top 10 (down ...
and Lidl has put the major retailers on their toes. Even Marks Spencer has got in on the value act ... particularly cut-throat, with retailers including Debenhams, House of Fraser and Marks Spencer holding flash ...
The promotion, the first of its kind by the fast-food retailer, is available with any large meal or premium salad. The TV campaign, created by Leo Burnett, is a pastiche of classic romantic blockbusters and features a man dashing through the airport to stop his loved one from walking out of his life. He persuades ...
The 'McMakeover' project continues apace as McDonald's this week unveils a global packaging design for its food range. It will make its debut in the UK before being rolled out in the 118 countries across which the fast-food retailer has a presence. The multi-coloured packaging, which replaces the chain ...
by consumers, and competition is hotting up among retailers for their share of own-label spend. This month Asda ... retailer has experienced impressive growth, with an increasing number of consumers trying it out. Both ...
Worldpanel, points out: 'Brands only pass on price increases to consumers where they can convince retailers ... Worldpanel monitors the grocery retailer take-home purchasing habits of 25,000 demographically representative ...
sales. Consumers also bought beer less frequently as retailers continued to run ever-bigger multibuys ...
LONDON - A new era in fast-food retailing was ushered in last week in central London as KFC
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
to remove filters