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Online agency launches virtual mall

MyMall offers over 500 brands in 36 categories from hotels to clothing. The online shopping mall enables users to browse through different categories and directs them to retailer websites. Brands ... bloggers and online publications. The brief is to build awareness among retailers and the general public ...

The Marketing Profile: Lance Batchelor of Tesco Telecoms

Lance Batchelor, the former Tesco UK marketing director, is happy to discuss the retailer ... : 'When times were good, it was the only middle retailer that could move to the upper end. Now times ... retail environment in its development building to help 'plug holes' in its own offer. Batchelor insists ...

Carphone Warehouse awards DM account to Lida and Table 19

The agencies were appointed to the roster following a pitch against WDMP, Meteorite, Kitcatt Nohr Alexander Shaw and Table 19. The mobile phone retailer called a pitch for the account in August, after a major restructure of its marketing department. It may appoint other roster agencies in the future ...

Adwatch review: Currys

music that was actually written by a librarian. But right now, when most retail commercials ...

Clarion lands text comparison launch

retailers in their area. The PR campaign will highlight its advantages over searching online for deals ...

Andrew Walmsley on paid search and SEO

-ons. They were some of the first sites on the web to use pay-per-click advertising. Many allow online retailers ... . The first price-comparison sites relied on retailers to provide information, but today's sites search ...

Ofcom finds Phones 4U in breach of consumer protection laws

LONDON - Mobile retailer Phones 4U has been forced to commit to legally-binding undertakings...they returned faulty handsets within a reasonable period of time, according to the investigation. The retailer ...

Luxury brands advertise in new Westfield shopping centre

at Westfield will redefine retail advertising in the UK and bring a host of new advertisers into our market. The high production values, flexibility of targeting and stunning retail environment will offer advertisers ...

Palm attempts a comeback against BlackBerry and iPhone

agencies across Europe covering digital, retail and experiential marketing activity, to effect this shift ... to better engage consumers through stronger retail marketing and digital activities, in conjunction with key ...

The Week: DM Reviews - Palm plots Euro campaign

roster of agencies to handle below-the-line retail, digital and experiential marketing across Europe.

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.