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TBWA\London on notice as E.ON calls £20m creative review

23 Dec 2008 | by Darren Davidson

The move follows the arrival of Jeremy Davies from the Santander-owned bank Abbey as the new director of brand and communications. TBWA was appointed to the business in 2007, and has produced a series of brand and retail campaigns for E.ON, as well as activity to support its FA Cup Sponsorship ...

Apple shares drop as Jobs pulls out of Macworld

17 Dec 2008 | by Staff

of how Apple reaches its customers". Instead it claims the increasing popularity of Apple's Retail Stores ...

The Marketing Profile: Lance Batchelor of Tesco Telecoms

09 Dec 2008 | by Fiona Ramsay

Lance Batchelor, the former Tesco UK marketing director, is happy to discuss the retailer ... : 'When times were good, it was the only middle retailer that could move to the upper end. Now times ... retail environment in its development building to help 'plug holes' in its own offer. Batchelor insists ...

Orange snowman goes on sale by popular demand

03 Dec 2008 | by Nikki Sandison

LONDON - A three-inch paper snowman designed as a prop for mobile operator Orange's retail stores...much for one customer who attempted to steal a three-feet version on display. Orange retail staff ... their Christmas mascot. Sian Doyle, director of Orange retail, said: "It is unbelievable the amount of requests we have had from customers wanting to buy the quirky little snowman. Our retail stores have been full ...

This is not just gas, this is M&S gas

15 Oct 2008 | by Darren Davidson

Normal 0 The retailer has struck a deal with Scottish and Southern Energy that will allow ... range of services as it comes under pressure from tough trading conditions. The retailer is now selling ... the retailer's steak. ...

Puma mobile campaign targets Chinese F1 fans

14 Oct 2008 | by Staff

store locator that identifies the closest Puma retailer. It also provides in-store promotion details ...

Mobile marketing spend to rise 150% in five years

10 Oct 2008 | by Sarah Crawley-Boevey

-to-win competitions and text-to-call-back or email campaigns have increased in use by more than 20% each, while retail ...

Tesco extends discounting to mobile phone plans

06 Oct 2008 | by Jennifer Whitehead

, chief executive officer of Tesco Mobile, said: "As a retailer, we know how people like to shop ... the current economic climate from switching to cheaper retailers such as Aldi and Lidl. As well as promising ...

Biggest brands: Top 20 brand categories 2008

23 Sep 2008 | by Jane Simms

by consumers, and competition is hotting up among retailers for their share of own-label spend. This month Asda ... retailer has experienced impressive growth, with an increasing number of consumers trying it out. Both ...

Biggest brands: Top 50 grocery brands by sales 2008

23 Sep 2008 | by Jane Simms

Worldpanel, points out: 'Brands only pass on price increases to consumers where they can convince retailers ... Worldpanel monitors the grocery retailer take-home purchasing habits of 25,000 demographically representative ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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