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Wonderbra creates new marketing role for Julia Nolan

and retail elements. A microsite carried videos of women testing the product, an ongoing diary and a ...

Tesco kicks off sales

LONDON - Tesco has kicked off its online sales, as the retailer looks to capitalise on a busy...the retailer will open the doors of all its Extra and Homeplus stores, plus for the first time this year 55 ... and gives customers two points for every 1 they spend. The retailer, as part of its Christmas activity ...

Bathstore launches £1.5m campaign

LONDON - Bathstore, the bathroom specialist retailer, has launched a £1.5m January sale campaign....on today and will run until the end of January. The retailer, which has over 160 stores nationwide ...

John Lewis reports third consecutive week of record sales

The increase in sales is the third consecutive record week with sales for the week to Saturday 19 December at 112m. Online sales are also improving, with a sales increase of 7% on the same period last year. Due to freezing weather conditions the retailer has seen dramatic increases in sales of outwear ...

Trading Places (18 Dec): This week's people moves in advertising, marketing and media

) Marketing My-wardrobe.com , the online retailer of "accessible luxury" womenswear and menswear designer ... director for its EMEA region. Schatz joins from specialist travel books retailer Stanfords , where he ...

Tesco launches 'Limitless Bra' that can be assembled in 'never-ending' combinations

they are the wrong size, or simply disgusting. The Limitless Bra will retail at 16.00 and will be available ...

My-wardrobe.com appoints Amanda Metcalfe as marketing director

LONDON - My-wardrobe.com, the online retailer of 'accessible luxury' womenswear and menswear

BR Video: Public unconvinced over collection stores for online retailers

LONDON - While feeling frustrated about the delivery of online purchases, people remain unconvinced over Amazon's reported plans to open collection stores, according to members of the public interviewed in the latest BR Video.

Ann Summers hijacks online BA strike interest

iCrossing, Ann Summers' digital marketing agency, bid on BA strike-related keywords so that when users searched for the latest news on the industrial action, a sponsored ad promoting the retailer emerged. It read: "The planes may be grounded but you can still join the mile high club!" A link through ...

Top five career moves in marketing in 2009

director of John Lewis, was made redundant in March as part of the retailer's paring of its management ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.