A shortlist of agencies has already been drawn up to pitch for the business in a review that is being handled by Debbie Robinson, the director of food retail marketing and Patrick Allen, the Co ... in the Wind'. Co-op, which has acquired the Somerfield retail chain, recently reviewed its media planning ...
McCann Erickson has scooped the US creative account for the grocery retailer Aldi. Working out...The retailer spent $16 million on advertising up to November last year, a huge increase on the $3 million spent during 2007. It has around 1,000 US stores, with 75 due to open this year, including its first location in New York City. McCann Manchester already works on the Aldi business in the UK. ...
LONDON - DIY retailer B&Q is reviewing its estimated £40m advertising account after six years...Normal 0 The client is currently drawing up a shortlist with the help of the AAR and expects to make an appointment by summer 2009. While the review is being conducted the retailer, which ... is well aware, the retail marketplace is extremely competitive, and we owe it to our staff ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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