Don't scrimp on destination PR over Christmas period
02 Dec 2009 | by Tina Sutherland
brings real economic benefit for retail and tourism. Increasing footfall supports local employment ...
Edinburgh Council comms officer Tina Sutherland has called for tourism comms budgets not to be cut during the Christmas period, dubbing it 'false economy'. In this week's column, Sutherland writes: 'Showcasing and differentiating towns as destinations brings real economic benefit for retail and tourism ...
brings real economic benefit for retail and tourism. Increasing footfall supports local employment ...
partnership between the Variety Club and The Co-operative, the UK's largest mutual retailer. Teji Singh ...
Pegasus will focus on growing the Trilogy brand in the UK by supporting trade activity and retail listings, as well as implementing a digital and consumer media relations campaign to raise brand awareness and drive product trial. Leading the account is director Helen Yeardsley, who heads up the natural beauty ...
Video games retailer Game Group UK has called in Phil Hall's agency to fight off growing high...of the World. Game won retailer of the year at last week's Golden Joystick Awards. Game Group will continue ...
's top retailer to answer "I'm not really sure" to one question is particularly hopeless. A wasted media ...
Fuel will initially role out a PR campaign targeting pharmacy trade media. Chefaro is a branded manufacturer of OTC products, which are available in both pharmacy and grocery retail outlets The agency has also won a brief with Edinburgh-based Napiers Herbalist to handle its trade and consumer PR. Napier ...
, however, is now seeing an increase in spend. The retail, travel and entertainment sectors are also ...
The move comes as the colder weather sets in, with many Brits switching on their central heating. Energy UK will unify communications from the sector's four trade bodies to ensure a more focused media approach. These trade bodies are the UK Business Council for Sustainable Energy, the Energy Retail ...
Prudential-owned M&G Investments has handed a retained retail financial services brief to Quill PR.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.