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Thorntons moves into social networking for Christmas push

The upmarket confectionery retailer has launched a Facebook app 'The Thorntons Advent Calendar', alongside revamped consumer and corporate sites. The advent calendar is offering money-off deals on Thorntons products on its website throughout December. The calendar is also available ...

'Get a new agency Asda' advises Sainsbury's marketing chief

something new today' campaign and said his store would become the "common-sense retailer". Speaking about ... to eat them." Whether imitating another retailer's marketing was the right decision or not, Asda has ...

Marketing's Adwatch of the Year 2009

points. While retailers dominate the overall list of most-recalled advertisers, price ...

Brands struggle to kick the sales promotions habit

and Superdrug have become the default option of the spend thrift Christmas shopper, elsewhere, retailers ... , brand owners and retailers have responded to the downturn by unleashing an onslaught of promotions ... shoppers something new and different. In supermarket retail, promotions have been transformed over ...

Nostalgic noughties: celebrities and heritage brands were key themes of the past decade

of the decade's shift toward digital music was high-street music retailer Zavvi; this led repondents to single ...

Emirates pushes World Cup packages via Sky mobile takeover

beer of the England team, is running a tactical promotion of multipacks across a number of retailers . ...

BrewDog in another spat as Portman Group bans 18.2% beer

online at our website and in five specialist beer retailers throughout the UK. They should perhaps ...

Carlsberg to run World Cup tactical ads

Carlsberg, which is the official England sponsor, will be running a campaign in the national press promoting multipacks across a number of retailers. The brand is advertising a two-for- 6 offer on four packs in Londis, Morrisons, Nisa and The Co-op. The ad, created by Billington Cartmell, uses the "If ...

Food and drink industry round table: marketers look ahead

to their lives,' he adds. Yahoo!'s Retail Revolution Research, conducted this year, revealed that online display ...

Mark Ritson explains why retailers' own-label sales have hit a plateau, but will continue to grow

. US retailer Costco, meanwhile, was also making headlines. It delisted all manufacturer brands in some ... not mean, though, that private labels will stabilise. Retailers are restless beasts, and if 50% is the high ... customer satisfaction in the industry demonstrate that retailers such as Tesco can, and will, migrate ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.