BR Video: Semi-naked men hit the streets to promote My-wardrobe.com
30 Jan 2009 | by Jacquie Bowser
LONDON - Online fashion retailer My-Wardrobe.com had a group of semi-naked men strutting around
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UK search marketing spend up 11%
30 Jan 2009 | by Jacquie Bowser
to the strength of the online retail channel in price comparison and shopping efficiency, particularly for more established online brands who increased spend to reach revenue goals. "The retail landscape has changed ...
Tesco to launch online clothing competitor to Asos
30 Jan 2009 | by James Quilter
for the launch of the retailer's autumn collection. By its own standards Tesco has struggled to deal ...
The Week: DM Reviews - Haygarth lands Palm task
30 Jan 2009
The agency picked up the business following a four-way pitch against WDMP, EHS Brann and The Marketing Store. Haygarth will be responsible for creating experiential, retail and digital marketing campaigns for the brand, which has recently lost ground in the PDA sector to the iPhone and the BlackBerry. ...
Opinion: On the Campaign Couch ... with JB
30 Jan 2009
're inclined to blame your various agencies, consumers, the economy, the retail trade, the weather, your own ...
Media Perspective: Spam's not cheap when you consider all the hidden costs
30 Jan 2009 | by Russell Davies, russell@russelldavies.com
go. I see service spam at retailers all the time. I'm sure we all do. You know how you get ...
Why it's time for the Long Now
30 Jan 2009 | by Laurence Green
-time information from the consumer frontline. Christmas witnessed a mad dash from retailers on to the credit ...
Government's Digital Britain report looks to harness marketing to promote broadband take-up
29 Jan 2009 | by Fiona Ramsay
. It will create a Digital Radio Delivery Group which includes the retailers, the Transmission Networks, the BBC ...
Digital Britain: Carter commits to DAB as primary radio platform
29 Jan 2009 | by Tristan O'Carroll
Digital Radio Delivery Group to include retailers, transmission networks, the BBC, commercial radio, car ...
Cotswold Outdoor appoints Coremetrics to online data task
29 Jan 2009 | by Staff
LONDON - Outdoor clothing and equipment retailer Cotswold Outdoor has selected data firm
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
