Top 10 marketing mishaps of 2010
14 Dec 2010 | by Nicola Clark
to its corporate identity. The US clothes retailer, subscribing to the idea that any buzz is good buzz ...
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Halfords calls up 118 man for top marketing role
14 Dec 2010 | by Ed Owen
development with leading retail companies. He also has considerable commercial experience and in depth ...
One in five would follow brands for special deals
14 Dec 2010 | by Ed Owen
More than 65% of food shoppers use social media, the new research suggests, but they would be apprehensive about following food or food retail brands unless there was an incentive. At the same time, 21% of people said they would use social media, such as Twitter or Facebook, to find vouchers or other offer ...
News International promotes Longcroft to MD of operations
14 Dec 2010 | by Arif Durrani
, and the distribution network, including both the wholesale relationships and the Direct-to-Retail capabilities ...
Volkswagen to launch Discovery Channel idents
14 Dec 2010 | by Sarah Shearman
campaign in November, with press, online, radio, retail and outdoor ads. Iris also created a "Brilliant ...
Mindshare picks up £1m Mango media account
13 Dec 2010 | by Katherine Levy
High-street retail chain Mango has appointed Mindshare to its estimated £1m media planning
Adwatch of the year 2010: highest recall across the year
13 Dec 2010 | by Gail Kemp
The recession maintained its grip on advertising trends this year, as retailers continued..., retailers dominate and the supermarkets contesting the top three spots remain unchanged from 2009. Tesco ... for the retailer, injecting more warmth and focusing on a service message, with the "find it, get it, Argos it" campaign. This "smart solutions" approach has succeeded in broadening the retailer s appeal to more ...
OFT cracks down on 'deceptive' promotional blogging
13 Dec 2010 | by Ed Owen
warned online retailers to maintain the same consumer protection standards as those on the high street, and warned all retailers or outlets against misleading pricing . We expect that this action ...
EBay and BBH part company after marketing changes
13 Dec 2010 | by Sara Kimberley
The agency claims it has mutually parted ways with the online retail giant although a termination date has not been finalised. The agency picked up the business in April last year following a final pitch against Fallon and French agency, Legg. The review was called following eBay's decision ...
Top 10 marketing moments of 2010
13 Dec 2010 | by Nicola Clark
This emotional TV ad for the retailer, depicting key moments in the life of a female character, was arguably ... ' by The Guillemots Fyfe Dangerfield, the campaign was not only a coup for the retailer, but also for the makers ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
