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FOCUS: DESIGN AND PRINT - Catching the eye of the market/Designers and PR people have had to overcome their natural suspicion of each other to adopt the ad agency ethos and develop an integrated approach to design and copy. Wendy Smith reports

spokesperson comments: People either think of us as manufacturers or retailers. In this case, we are both ...

FOCUS: BUSINESS TELEVISION - Looking at BTV from a different angle/Organisations are discovering that there are more uses for business TV than simple inter-office meetings. Nick Purdom tunes into the business possibilities available for the small screen

, but the hardware requirement is so considerable it would not be viable for retailers to put it in. In two years ... and are not used to using them. This is true in retail environments, like Sainsbury s, where shop floor staff don ...

NEWS: STOP PRESS

as head of the TSB retail press office which has been relocated from Birmingham to London as part ... catering, airport services and retail group, has switched its financial PR from Ludgate to Gavin Anderson ...

MEDIA: Could ad agencies be in danger of losing the plot?

retailer (Marks time Microsoft or Netscape could have higher billings than many agencies today ...

FOCUS: INTEGRATED MARKETING; Mixing the right recipe for success

in with its annual results. The retailer formed an integrated marketing team that brought together its ...

NEWS: STOP PRESS

for corporate recruit Retail giant Kingfisher, which includes the Comet and B s PR firm Nelson Bostock ...

 

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